Jordan shoes, simply known as Air Jordan are a line of shoes from the house of Nike Shoes. They are a very popular series and though they were first introduced to the shoe market a long time back in 1985, they have only been growing in popularity ever since. They not only sport a great style and outward appearance but also pamper feet with their comfortable fit. When Nike found that they were stuck with a "runners and joggers shoes" image, they were desperate to break away from it and enter into the lucrative and thriving basket ball shoes market.

At that time, Michael Jordan was a rising star in his own right – he was a professional basket ball player in the NBA league. Nike saw their opportunity in him; they roped him in for a five year contract by paying a large 2.5 million dollars. They were introducing Jordan shoes after his image and he was to endorse them. The first ever Jordan shoes called Air Jordan 1 was introduced in red and black, a combination of vibrant colours. In those days, basket ball shoes were in subdued hues mostly white. NBA was vehement in opposing this riot of colours in Jordan Shoes and placed a ban on them. Michael Jordan wore them for each of the matches in that tournament and paid hefty fines every time. This brought the much needed visibility to Jordan shoes and they became the most popular and sought after shoes overnight. Since then, Jordan shoes have been released in new models every year and their popularity has not diminished at all. In fact, they have been right at the top of the sports shoe market segment all through. Jordan shoes are a collector’s item and Nike has introduced Jordan shoes packages for its enthusiasts. Jordan shoes can be bought from online stores or be sourced from boutiques and shoes outlets.

The Defining Moments package that was released in January 2006 includes two pairs of Jordan shoes – Air Jordan V1 Retro model and Air Jordan X1 Retro model. Next Jordan brand released Beginning Moments package also known as Old Love New Love with Air Jordan 1 Retro model in two colour combinations. This package was released in April 2007. The Defining Moments 2 package also known as the Raging Bull Package (RBP) has Air Jordan V model of Jordan Shoes in two different colour combinations and was recently released in May 2009. Air Jordan Spizike was released in October 2006. It combines all the best elements from the Jordan shoes 3,4,5,6,9 and 20 versions. This Spizike model was created expressly to commemorate Spike Lee during the Mars Blackmon period. The Air Jordan Collezione/ Countdown package has two different variations of Retro Air Jordan shoes. In 2009, Jordan shoes released Air Jordan 2009 that had only 2009 pairs. Out of these, 1005 were released in the USA alone while 1004 were released abroad. This Jordan shoes design is said to be inspired by fencing. It has a small green-blue diamond on top of the shoe.