Using these critical tips of domain names, keyword research, content optimization and link building, anyone starting to implement SEO on their site can make the basic executions to ensure a great, search-friendly site from the very beginning.

Search engine optimization (SEO) is the process of building a website that is search engine friendly. There are many different elements to an SEO campaign, and the tactics and strategy involved become more dynamic everyday. It can be overwhelming at first, especially if you look at the big picture. But if you break it down to the basics, any SEO campaign is manageable for anyone with the time, effort and aptitude for online success.

1. Choosing the Domain Name

Strong businesses and websites start with a good domain name. You want to pick a domain name that is easy to remember and relevant to your site and company. You may want to begin with the availability of your business or brand name first. If that option is not available, and you don’t have the flow to purchase it off its current owner, look for a domain name that includes your keywords. Don’t have your keywords chosen yet? Proceed to #2 immediately.

2. Choosing Keywords

Keyword research is essential to the beginning of any SEO campaign. Keywords are words or phrases that you want to rank for in the search engines. They need to be relevant to your business and brand. Keyword choices can make a big difference in the overall SEO campaign, so the keywords chosen need to be educated decisions. A great tool to use is Google AdWords Keyword Tool . Five relevant and competitive keywords and phrases should come out of your research.

3. Optimizing Content

By now you should have your site’s domain name picked out and your keywords targeted. One of the most important factors for any SEO campaign is having good keyword density with your on-page content. What this means is that your top five keywords need to be used throughout your website copy in a compelling, concise and consistent fashion. A solid keyword density is roughly 3% of your content. This also allows the copy to read naturally without getting stuffy. You should also use keywords in all title tags, link text, H1 tags, and any page headlines.

4. Link Building

There are several ways to build links on your site. Paid links are frowned upon by search engines, so they are not recommended. You should consider the link exchange route. Search engines normally judge a site’s popularity by the amount and quality of the inbound and outbound links that are on a site. For that reason alone, you should ensure that your links are made with quality, relevant partners. If you link with the wrong site, your ranking will drop and damage your overall perceived popularity and reputation by Google. Search for relevant link pages and speak to the owners of said links to determine whether they are a good fit for you. The more links you have with popular, well-reputed sites, the better your rankings will be. If you want a "deep link" strategy, try linking deeper within your partner’s sites, and vice versa.

Using these critical tips of domain names, keyword research, content optimization and link building, anyone starting to implement SEO on their site can make the basic executions to ensure a great, search-friendly site from the very beginning.

Volacci.® Your Profit. Our Passion.