There is always a connection between visitor’s pain and their urge to get trained to address it. On the websites which specialize in imparting training, ironically there is a tendency to ignore this and the visitors are often left on their own to figure this out. Our study of Training vertical has this focal point come on top and not surprisingly the same holds true for the Computer Training Schools.

How does this affect you?

i) Your Visitors feel lost and bounce off.

ii) You lose on visitors who have made up their mind of what they need – you lose them from being your students.

iii) Your lose visitors who could have been referrals from your earlier visitors.

Overall you lose on revenue that simply could have been generated by being more tactical.

How this relevant to the current scenario?

Let’s take example of working professionals. They need to be more valuable to their Companies. Let’s see what they feel

i) I want to develop cross functional skills to make me more worthy for my company.

ii) I want to know how to manage process and analyze data in a more structured manner.

iii) I want to advance in my career – I want to get promoted.

iv) I need to justify a raise for myself.

So if Microsoft Office User Specialist is one of the courses that you offer – connecting them to visitors pains will help you strike an instant cord and improve conversions.

How do you achieve it?

i) Put a pain based approach on your website.

ii) Identify visitors’ pains and specifically connect each feature of your courses to them.

iii) You may find cross course features addressing multiple pains. Nothing to be worried about.

iv) Place pains with respective features addressing it, in a manner that it is clearly understood by the visitor.

This article is published by The Web Strategy Company (http://webstrategycompany.com), the online resource for industry specific strategies and tactics. We publish articles on a daily basis that focus on using your online presence to address key business challenges including sales effectiveness, business growth and financial results. This website is a knowledge centre produced by AftertheNet (http://www.afterthenet.com), a leading global web strategy consulting company. We have worked with clients across the globe in many industries, bringing them ideas, process and expertise in making their online presence a strong pillar in addressing business challenges.