Music Industry Marketing could just as well be titled "toot your own horn". The fact of the matter is that you could be the best damned person in your chosen field, but unless the rest of the world knows about that then you are about as special as a blade of grass in your yard. Let’s face it, unless that blade of grass can call attention to its self it is just another leaf of green in a sea full of a billion other blades of grass that you look at every day but never even see.

Now if that particular blade of grass suddenly turns bright red, or shoots up an inch or two above the rest of the yard, you are going to notice that single blade and go investigate it. It is no different with doing your music industry marketing. You have to call attention to yourself and your skills so that everyone will take notice of just how awesome you are.

Another good example is professional wrestling, the WWE. Most of these guys are good at what they do and yet there are some that stand out and catch your eye. You might love them or you might hate them but you notice them. It is all about marketing. Think Hulk Hogan. He was the wrestler that actually made a lot on his sports career and then got rich on the marketing.

To do effective marketing you need to sit back and look at yourself as if you are someone else. Be objective and pick yourself apart. Identify your strong points and your weak points. Then set out marketing towards accentuating the things that will mean a lot and down play anything that is less likely to be impressive.

Check out the seminars that are available that might help you. Do as much networking and freelancing on places like myMusicCircle as you can so that you can get your confidence built up and start to build a solid resume of things that you have done and a log of the skills that you have mastered.

Music industry marketing is a lot about getting your foot in the door. Sometimes you might have to stretch things in their eyes in order to get the door open so your foot can squeeze in. You just need to be sure that once that foot is in, the rest of the body is capable of delivering.