SEO techniques

Maverick Software India web services only use ethical SEO techniques. We do not advertise our search engine Optimization services through paid advertising, but successfully rely on visitors from the major search engines and from recommendations for all our search engine Optimization work. We were one of the first US companies offering search engine marketing, and continue to manage our own website in house. Our website has never been banned from Google, Yahoo or MSN search engines.

View one of our actual SEO ranking reports to get an idea of the long term consistency of results we expect. We have been continuously optimizing websites for some clients (in competitive markets) since 2003, with top 3 rankings for main keywords on Google and Yahoo.

Or read about some of our long standing SEO client examples - good quality SEO work leads to long standing clients.

Maverick Software India web services only use ethical, long lasting techniques. We do not advertise our search engine optimization services through paid advertising, but successfully rely on visitors from the major search engines and from recommendations for all our search engine optimization work.

Maverick Software India Web Services have been successfully marketing websites on the Internet since 2008 (before search engine Optimization became popular).

Maverick Software India web services only use ethical SEO techniques. We do not advertise our search engine Optimization services through paid advertising, but successfully rely on visitors from the major search engines and from recommendations for all our search engine Optimization work. We were one of the first US companies offering search engine marketing, and continue to manage our own website in house.

Websites that Maverick Software India web services have search engine optimized have all seen significant increases in traffic from search engines.

These increases are typically in the range of 200% to several orders of magnitude - and represent excellent value for money. We have experience in a large variety of business and consumer markets, both US based and those targeting a wider market.

We do not quote exact examples here as it is not our policy to publicize important client marketing statistics. Whenever we start search engine marketing work for a new client we always research the Internet to look at competitors. Information on web pages of search engine Optimization or marketing companies has been very informative, helping us to assess the marketing environment more accurately. We do not intend to publicize our client’s sensitive marketing data for the benefit of others.

Gaining high rankings in the search engines is only one part of the process - these needs to be converted into increased sales or website visitors through an informative and well designed website. We can provide tracking and visitor analysis to help measure this, and ensure that the visitors from natural search engine Optimization are converted into leads or sales.

Maverick Software India web services have never advertised their search engine Optimization work through paid Internet advertising - we believe that a good SEO company should not have to!

Instead we successfully rely on the high rankings of our website and recommendations from existing clients for all such work.

Maverick Software India web services are beginning to believe that incorrect keyword selection may be detrimental to SEO. This is especially true when no proper keyword analysis is done. The website then becomes full of the 'wrong' keywords, giving no room for the better performing keywords.

It is probably easier to explain what NOT to do, than describe the detailed market and keyword analysis that should underpin keyword analysis. So here are some good ways of getting poor results, which are sadly employed by a few 'keyword analysis companies' offering a quick report.

Use Word tracker for the US market and then apply the results to UK markets.

Assume that the best keywords are those that have a high KEI (ratio of searches to ratio of websites targeting these keywords)

Assume the value of visitors from different keywords is the same.

When looking into target keywords, Maverick Software India web services use the following principles:

What is the point of being ranked number 1 for keywords that produce no visitors?

What is the point of being ranked number 1 for keywords that produce rubbish visitors?

What is the point of optimizing for the US market if your market is the UK?

Contact us for more details of our search engine Optimization work.

Search engine positioning involves optimizing your website to achieve targeted visitors and high rankings in the major search engines. There is no point in having the very best of graphic design if no-one ever visits your website. Many website design companies (and clients) place almost all emphasis on the website look and functionality, but none on how potential visitors will arrive at the website. Maverick Software India web services prefer to start by considering how visitors will arrive at the website, and then consider the design issues second.

Maverick Software India web services automatically offer an annual maintenance with all websites we create and optimize. This is because website positioning takes time. And also because new local or subject specific directories may appear that are worth being included in.

Search engine positioning timescales

It usually takes one or two months before the website starts gaining higher positions in Google. We expect this to gradually rise over a period of 2-3 months as the effect of being included in other relevant directories takes affect.

We do not make use of any techniques that could be regarded as "search engine spamming". Some of these can give high rankings quickly but you risk being penalized and barred from the Google search engine.

We do not bulk submit websites to 1000's of search engines; this is pointless as virtually no-one looks at them. The biggest affect of subscribing to these bulk submit programs will be a huge increase in spam email. Instead we submit websites to the most important search engines (having already optimized the website).

Search engine positioning results

As a general rule, websites that have been redesigned by Maverick Software India web services receive between 50% - 500% more visitors per month than the original website received per year. This corresponds to a 60-fold increase in visitor numbers. These results are based upon 'unique website visits' and not 'website hits'. This latter figure is not very useful for modern websites, where one webpage can produce a large number of hits.

All websites that we have designed or redesigned have achieved number one rankings on Google, Yahoo and MSN for some keywords. Many websites also achieve top page rankings on Google, Yahoo and MSN for competitive keywords.

Google does not consist of one large database, producing consistent search engine rankings for all places at any one time. Google uses many different data centers, each one comprised of many thousands of servers, to store its search engine ranking data. Different data centers are used partly to cope with the volume of requests, but also possibly to enable modifications to algorithms to be checked on one data center without affecting the SERPS viewed by everyone.

Most of the time these data centers gives similar search engine ranking positions (SERPS) but at times they produce very different search engine ranking positions. It has been observed that larger variations in SERPS between data centers often occur before a notable change to the Google ranking algorithm.

For more detail information please visit our site:

http://mavericksoftware.in/