Under our current economic climate, it is fair to say that the heating industry has been suffering as of late. However, installers should not be discouraged by this and give in to the economic pressures. Nor should they just wait it out until the situation stabilises more. There are actually numerous opportunities for installers to get stuck into good business.

Unfortunately many installers fail to recognise these opportunities that come to them and take advantage. One particular area is the radiator market. This area of the market has grown in popularity over a period of time and there are many products available.

The local government has been keen to make investments in social housing and public building works, such as education and healthcare, and as a result this has led to increased demand in specialist heating products which are designed to cater for these areas.

Many homeowners have taken the option of staying put and improving their homes instead of moving in the current climate. Many products in the designer radiator market have increased as a result.

Many consumers are also concerned about cost-cutting, so they are looking at strategic ways to reduce their fuel bills. They see having an efficient heating system as a great way to cost-cut. Therefore consumers are increasingly finding ways to reduce fuel costs without having to invest greatly in thermostatic radiator valves and a high efficiency boiler.

The installer should listen carefully to the customer's needs and wants, and provide them with a wide variety of options that will cater to these. This will encourage the customer to think carefully about the options available to them before coming to a decision.

Radiators are often seen as drab looking accessories in the home. A chance to give their radiator a makeover will be a surprising thought to many but not one that will be dismissed. The installer can help the customer recognise that the radiator can be a stylish item to have in the home.

Provide your consumer with a wide range of options. Tell them that you can have double-panelled radiators, single-panelled or one which is clear glass. The variety of styles and designs you can choose from are endless.

Just like radiators, towel warmers also come in a wide range of models that are not just limited to wall-fixed models. There are also many floor stand designs available, which allows for greater flexibility in your home design, and making your bathroom very stylish.

It is time to change the consumer's perception. A radiator in the house does not just need to be another accessory to be hidden away. It can be stylish like any other object in the house. As an installer, your business will boom if you recognise these qualities in the market and make the most of them.