Webmasters have a revolutionary new method of collecting

income from their websites.

Whereas in the past advertising revenue was reserved for

those sites with large a coming and going of visitors, now

even teenagers are making a quick buck with their online

hobby blogs. People place adsense on their online family

photo albums, their blogs and their business sites. The

minimum you would get, even with a small amount of traffic,

is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising;

banner advertising is based on the number of visitors you

attract to your site, so the number of “banner impressions”

dictate the revenue you receive. Google Adsense is quite

different; it is the number of visitors that actually click

on the advertising that determine how much you earn.

There is also a great disparity between payouts; because

advertisers bid up the price for certain keywords, some ads

pay more than others. As such, a site with few visitors but

expensive keywords in their google ads can potentially

still pull in a hefty payout.

Google really has taken the web by storm; attracted to

passive income, more and more people are seriously

capitalizing on their Google adsense advertising. Some of

the highest earners manage to attract enough visitors to

make a four figure monthly income, just from using adsense

alone! This is not one of those get-rich-quick schemes and

Google’s adsense success is largely thanks to the fact that

Google already enjoyed a fantastic reputation before

introducing the program. They are a publicly traded company

with physical headquarters. This, and the fact that anyone

can apply to use adsense for free, has caused millions of

people to sign up. For google it was a smart move, because

now they extend their presence to countless websites and

generate millions of dollars in advertising revenue. People

were never reluctant to sign up, because the program is

free. Google benefits by more people using adsense, so

offering it for free was the best thing they could do.

One of the driving forced behind the program are its

relevance to each and every page on a website; the program

picks up keywords appearing in the website copy and

automatically displays relevant ads. This increases the

chances of people clicking through, and the webmaster

collecting more revenue.

People are leveraging their income by operating several

websites and attempting to attract as many targeted

visitors as possible; in many instances we can observe that

people work hard at a site, then once it is established

they can largely leave it alone, yet still collect

significant checks.

A major concern for entrepreneurs was the danger of a

competitors ads showing up on their site; thanks to the

adsense feature where it only displays relevant

advertising. However this problem was solved by offering

webmasters the option of filtering out unwanted ads. They

can submit the URL of the competing site in their account,

and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted

keywords based on the site’s content are displayed; then as

people click on those, a page opens showing a variety of

pay-per-click ads based on that keyword. This gives

webmasters the chance of displaying more advertising in

less space.

Adsense also adds creditability to your website; the more

focused the content, the better the ads will be and this

encourages people to built high quality websites. These

make the net a better place and generally provide a free

service; site owners can afford to share their expertise or

passions because they can receive indirect revenue’s. The

visitor does not pay for the information; instead the

advertisers do, making the website’s existence possible in

the first place.

It is no surprise Google adsense is the most widely used

form of advertising; they have created a program that is

beneficial to both advertisers and users with their “no

click no pay” mechanism, or more popularly called

“pay-per-click”. Advertisers do not pay for ads that are

not drawing visitors, and website owners are paid more for

each click than they would if the system were based on the

number of people viewing the ads, instead of clicking on

them.

All in all Google adsense has developed itself into a

powerful tool, used by large corporations and the kid next

door. They have truly revolutionized how the web thinks

about advertising and made the process more profitable for

site owners, while less costly for advertisers.