What does the visitor look for when he accesses your website? Does she look for the same things every time when she looks at a website? A visitor looks at what attracts her attention when she comes across your website. No website owner knows what attracts her attention till the website has failed to bring business. Then we know what has not attracted her attention.

Since, we draw this implicit inference, we assume of having obtained a ready-made evaluation. Things may not be so very often. They may be a few indicators always. But, those indicators of an unsuccessful web design do not give us a key to understand the evaluation of the non-performance of the website.

A website design is complex maze of innumerable inputs that make it operational on the World Wide Web. Broadly, the formative parts of the web design from the point of view of viewer are the color mix, images, perception of seeking information, familiarity of words at first sight in that order. Each of these feature is a again a complex mix of each individual visitor. The second set of inputs that follow are ease of finding information, convenience of navigability, useful links aggregated on the webpage, adjunct links related to the offerings of you business which may give a perceived view of one-stop shop.

Does these attributes of inputs of the website design answer to choose? Here is where the answer is complex and difficult as being on the web is to be accessible to a very wide cross-section of audience. But at the same time we should answer two very relevant questions while trying to be on the World Wide Web. One, why are we on the web if not to bring business and why should someone access and view out website.

Such an understanding on the inputs on the web and trying to answer the questions raised above we need to build a strong criteria for evaluation of our presence on the web and an even stronger evaluation of the design we might adapt for the website. The parameters for the first evaluation is solely the discretion of the web owner but, the parameters for design of the website is a collective decision to be evolved with web designer who would give a viable evaluation.

A proper approach to website re design should predate a thorough evaluation of the current site. That will only be possible if you treat you we redesign as entirely a new project. This does not undermine the resources brought to the table by your current web site. You need to go for redesign is all the more reason to get necessary inputs to get the differentiators.

Redesign Unit Web re design services innovative team brings a wealth of rich and enhancing experience when you engage them in a redesign project. They have successfully served global clients for nearly a decade. The team is abreast of the emerging technologies and trends in web marketing.