If your websites been struggling to get to the top, then chances are that one of many things is wrong. These days as search engines get more and more intelligent; one of the most common ranking issues is lack of SEO friendly content. While this may seem like a trivial issue at first, it could mean the difference between being listed and being relegated to the bottom of the pile.

Today perhaps the most awkward search engine when it comes to SEO friendly content is the infamous Google. Alongside MSN or Bing as it’s now known, these two search engines used advanced heuristic algorithms to identify and classify content. This means that for smaller websites, being ranked for the chosen keywords can be difficult. It’s a case of back-linking, onsite SEO optimization and also ensuring that there is sufficient SEO Friendly content on the website.

SEO Friendly Content is perhaps a term that doesn’t actually explain itself very well. After all, how can content be friendly to a computer program? Traditionally it used to be a case of seeding keywords to ensure that your website had sufficient keyword density, but today the only advice the search engines give is to write content that is valuable to users. As the search engines have demonstrated, they can detect plagiarized and even reworded content with ease, and they certainly don’t hesitate to penalize such sites.

It would seem that the golden rule for SEO friendly content is to ensure that your website has A) enough, and B) its high quality, unique and most importantly easy to find. This means ensuring that there’s plenty of links between pages and also that the content isn’t hidden in images, PDF’s or other formats.

One of the best ways to ensure that your websites content is SEO Friendly is to hire the services of a professional SEO services company who can both assess your websites content and also give you new content for an affordable price if it is required. Even though unique content is valuable, there are many intricacies involved in ensuring that it’s optimized for the search engines.

Because of this, simply hiring a freelance writing and getting them to write for your website isn’t enough. It’s important to utilize the services of a SEO company, as they are experts not just in writing SEO friendly content, but also in ensuring that it’s targeted to the page and most importantly, that it’s going to give you the extra push you need to get to the top of the search engines.

While writing web content isn’t as hard as one might think, the golden rule is that quality and quantity both matter. If you’re running a site for entertainment or don’t have the budget to hire a SEO professional to help, then the secret is to constantly keep on adding it. If you do have the budget to hire an SEO professional, even a few pages of laser targeted content can transform your website into a money making machine.