AdWords launched for small businesses! Google has now officially launched a simplified beta version of Google AdWords which targets small businesses that are still learning the full potential of the regular AdWords. You don’t have to spend too much time managing your campaigns anymore as the simple steps minimize efforts including design Ads, select keywords or budgets. Don’t stress because your business will still be listed in sponsored results.

AdWords Local Listing Ads for small businesses require no management of ad creative, keywords, bidding or budget management. You just select a standard category that best describes your business and Google will determine the cost and will ensure the ad is seen by people looking in that category and location.

Features of the simplified AdWords:

• Free call-tracking, announcing each forwarded customer call (‘This caller brought to you by Google’) • Full report on the number of calls, clicks to your ad, requests for driving directions, and clicks to your info window on Google Maps • The option to cancel your ad at any time

Don’t get excited yet because this is only available in some parts of the US, if it does well I’m sure we will soon see it hitting all countries.

Google’s ranking algorithms, are poor links bad? While link building is one of the effective ways to increase your ranking on search engines, have you thought about the links to your site that are low quality? The goal for many website owners is to build a good reputation for their site and by adding poor quality links may tamper with your rankings. But from my findings you do not have to stress too much as I have found a source stating that poor quality incoming links have little effect on your ranking.

The facts are that linking is a major factor in Google’s ranking algorithms but it is one out of many that contribute to your ranking on search engines. Other factors include how your website is structured, your title and your keywords and description etc. Just make sure your website is structured well and you may want to minimize your bad links but this is only one aspect on how Google judges your site.

Google cannot dominate all countries People that deal with internet marketing knows that Google is one of the major search engines out there. It dominates majority of the world but in this case there is one part of the world where it can’t get in as number 1. Yes Google cannot get into China. In China the search engine that dominates is called Baidu.

Baidu is Chinas most popular search engine and accounts for around three out of four online searches. Recently Baidu has announced that its popular services will now reach mobile phones giving Google a whole new head spin. One of Baidu’s projects is to provide search for mobile internet sites and will also be released for iPhones. With Chinese mobile users performed over 270 million web searches in the second quarter this year I believe that it will be a success.