You have decided you need some help getting your website noticed by the computer bots and you want to get a Search Engine Optimization (SEO) expert to help you. So how do you choose your expert?

There are lots of SEO experts out there and they will all offer you a great service but you need to check that they can deliver. You may prefer to talk over your needs and goals with your expert rather than e-mail him (or her). It may be possible to see feedback from other clients they have dealt with or examples of the work they have done. There are a lot of experts who are based all over the world, the internet is a wonderful thing, you don’t need to live within 100 miles to work for someone, and this is a global business.

However, when it comes to the marketing of your website you need to build a rapport with your SEO expert. It may be that you prefer to work with someone who speaks native English. This is where SEO Birmingham(http://www.zenoSEO.com) come into their own. Although there are some terrific experts based in Asia sometimes the language barrier and cultural barrier make it too hard for the client. Not only that, but the time zone can also present problems.

The best scenario is probably an SEO firm that has an English project manager that is prepared to work in all time zones, but who can outsource to the best experts all around the world. This way the client gets the best of all worlds.

When you call in an SEO expert you need to have a clear idea of what you require and the time scales you need it in. All SEO work, if done ethically and sustainable, ‘white hat techniques’, takes time. You will see some results quite quickly but to actually achieve the number one position on the Search Engine Ranking Pages (SERPs) takes a few months. If you have a realistic view of what can be achieved you will have a better relationship with your SEO expert. Regular reporting is essential so that you know exactly what is happening.

So, whoever you get in to do your SEO work, look forward to an ongoing, fruitful relationship.