Loungewear is a phenomenon that has swept up women across the world and leaped into every female wardrobe. The concept itself was developed from the need for women to posses outfits that were not only extremely comfortable, but also allowed them to somewhat indulge in the relaxed state of mind associated with, as the name suggests, 'lounging around'.

Whilst this blissful ideal is hopefully achievable every once in a while, in most women's 24/7 world of kids, husbands, work, home chores and all the other tasks that must be packed into a day, there is little time to partake in this peaceful mentality all that often.

So the concept of loungewear has had to be somewhat extended to include a range of clothes that suited both lifestyle, and are both practical and comfortable but still enable women around the world to go about their day to day lives with something of a little more elegance about them (no baggy pyjamas or faded joggers here)!

Key to the loungewear phenomenon's success is the design of a clothing concept that is useful for a range of tasks, from the doing not very much to the embarking on all kind of adventures, but that also offers women the opportunity to feel as good when they wear it as they might if they were in their forever friend the LBD (little black dress for the males amongst you).

Research indicates that women are now spending just as much of their spare money on outfits that make them feel special and look good when they are at home, as they would when they go out. This change has meant loungewear has become even more popular, and ranges have extended to include different pieces that do not compromise style for comfort, or vice versa, and are now infiltrating every clothes conscious, yet comfort loving, woman’s wardrobe.

Collections go way beyond the traditional concept of baggy pyjamas and oversized t-shirts, to include gorgeously chic collections of versatile and incredibly wearable clothes for everyday. A range of flattering shapes and styles in an array of natural fabrics are now becoming everyday essentials for today’s modern woman.

The nature of the fabrics used to make these clothes; such as modal jersey, warm cashmeres and cashmere jersey, means loungewear items are now soft and slouchy enough to chill out at home in, but high quality and elegantly tailored enough to also step out of the house in.

Look at any well crafted loungewear wardrobe and you will find a collection of individual pieces that can be effortlessly mixed and matched to provide the perfect outfit. Must have loungewear items include camisole tops, long sleeve t-shirts, hoodies, roll top trousers, wrap tops, cardigans, throws and dresses.

Whether the occasion is a cosy nights in, off duty days, weekend relaxation, comfortable travel, casual entertaining, chilled nights out or nurturing pre and post baby bumps, loungewear is the perfect partner. For a selection of stylish yet cosy and comfortable ladies loungewear visit ME&EM.