If you have recently jumped on to the internet to expand your brand name, then chances are that you will be bombarded with offers from SEO companies that offer you instant results with SEO. "Reach number 1 position on Google in 7 days", "Get 10000 back links to your website", "Climb up the Google ladder" etc are some of the claims used by these companies. But the best thing that you can do is stay away from such companies. For all that you know, your website will be penalized by search engines and you will be left in the doldrums for years trying to undo your mistakes. Here are 4 completely ethical and white hat SEO strategies that will place you in a must win situation. These are ideal for any new webmaster or company CEO looking to hire SEO experts online.

Slow and steady wins the race

Rome wasn’t built in a day. I am sure the same stands true for your company. You must have spent years trying to establish a company that is based on strong work principles and ethics. So why should you opt for a shortcut when you reach the biggest global marketplace? Set yourself a realistic time frame for SEO. White hat or ethical SEO strategies might take time. It might be 3 months, 6 months or even a year. Keep in mind that this is but a small time if you look at long term goals and rewards that will follow. So the first step is to hire an SEO company that has a good reputation and loads of expertise in white hat SEO strategies. If you plan to do it yourself, then go slow.

Use High quality informative content

Content is king. You cannot deny the importance of quality informative content. Good quality compelling content can not only increase the popularity of your website amongst web users, but also make it quite popular amongst other website owners. If you cannot write the content yourself, then hire a professional who can. I have heard people say this, ‘Nobody else knows my products like me. I am the best person to write about it.’ There is no denying the fact that you might know your products better than anyone else. But can you present it in a better way than anyone else? Do you have a flair for writing? Can you project it in the right way? Doing justice to your brand and making it stand out from amongst a million other websites is a tall order and it’s not something that everyone can do. Keyword research is a very important part of SEO. Do you know how and where to use keywords on the webpage?

Value each and every link

Creating back links is one of the most important parts of any SEO campaign. It is crucial for search engine visibility. It is easy to get carried away and accept each and every incoming link that comes your way. But you have to be careful and accept only quality links from trusted websites. Your content is one way to ensure that you get good links. Other than this, you have to churn your creative juices and do a fair amount of research. Promoting your website online requires a lot of patience. Not all strategies will work.

Offsite optimization

Alright, so we have spoken about content and back links and how they affect the position of your website in search engines. There are a few other things as well like Meta tags which are of reasonable importance. But there is a separate set of strategies which is known as offsite optimization. These involve promoting your website with techniques that will give you quality inbound links as well as excellent PR. Article marketing, blogs, targeting review websites, personalized emails and employing CRM are some of these strategies.