What is it?

Black hat search engine optimization is customarily defined as techniques used to obtain higher positions in search of an unethical way. These black hat SEO techniques usually include one or more of the following characteristics:

• Break the search engine rules and regulations

• Creates a poor user experience directly because the techniques used black hat SEO in the Web site

• Lack of ethical content is presented in a different visual or not visual search engine spiders and search engine users.

Why people use are using?

Webmasters are constantly trying to "fool" search engine ranking and web sites based on illegitimate means. If this is through the use of doorway pages, hidden text, interlinking, keyword spamming or other means that are intended only to fool a search engine placement web site high in the standings. Because of this, sites using black hat SEO tactics tend to lose these positions as fast as uploading (if they do raise all).

Black hat SEO Tactics:

Keyword Stuffing - The engines want your pages to be natural. Finding places to put all your keywords on your pages - or, worse, including the section on "nothing more than words, especially if they are repeated ad nauseam - is a big no-no. Do you consider that the pages with lists of keywords to be high quality? Neither Google.

Cloaking - is a technique where a webmaster will have two versions of a particular Web page, a version that shows spiders search engines, and a version that shows the regular surfer. Frowned upon if engines to find out.

Invisible text - not as advanced as keyword stuffing, invisible text using one of the simplest and the black hat thinking. In essence, "invisible" text refers to the drafting of lists of keywords in particular web sites, white, or the background color so that you can not see on the page (without mentioning, for course). Using invisible text, it is possible to feed through a bunch of rich content for search engines and users. However, this technique is becoming easier to spot every day.

Cheat the system through these Black Hat SEO techniques temporarily increased visitor traffic; however, since users normally do not like being deceived, the profitability of these methods is questionable. People do not want to visit a site that offers what it says. In addition, most search engines also impose penalties on sites that use Black Hat SEO tactics, which means that webmasters gain a victory in the short term and long-term failure.

Black Hat SEO can be very tempting to use since it does not produce the desired results, albeit temporarily. However, its really not worth the risk to the techniques used by spammers and can lead to potentially get your site banned. Therefore, it is advisable to use efficient and ethical search engine optimization (White Hat SEO) to get a higher rank of your site.