The Portable Document Format is the one that is portable and compact file format. This file format is also used extensively by the web masters who deal with online business. They enable the search engines to crawl the web pages easily and smoothly. A marketer can optimize the PDF files for using them as web pages. It means that you can mould the content in the PDF documents in such a way so that they become search engine friendly. It is easy and simple process to optimize your PDF files.

How should you optimize the PDF files for web pages?

Portable Document Format is an advanced computer application with which you can publish the content. This is due the security features and superior quality of the PDF files. These features enable the web portals to crawl the content in the documents. As it becomes easy for the portals to crawl the PDF web pages they can index the files easily.

A marketer can create keyword rich titles and introductory paragraphs in the PDF documents. The portals recognize the relevance of keywords in the title and introductory paragraphs in the web pages. This enables the portals to index these web pages in the top list of the page rankings. You should be able to create text-based PDF files. This is relevant because the web spiders crawl the text more than images in the documents. One can also use hyper links in the PDF documents for easy navigation. This enables you to compact extensive information in single document. This also makes it easier for the spiders to crawl the entire content in the file. A person should also pay attention to the size of the PDF documents. The smaller the size of the file the easier it is for the portals to consider the relevance of the file. The portals do not take into account bulky or heavy files. Avoid using excessive of colors in the files. Some users think that using numerous shades will make their PDF web pages attractive. However, this slows down the process of portals. Similarly you should not use fonts lavishly. If you use simple and readable fonts the portals are able to speedily crawl your text. To convert word to PDF, use word to PDF converter software and make your conversion easy and quick.

Aforementioned are the few tips and tricks to expediently optimize your PDF files for web portals.