Every online business seeks to be visible to as many search engines and visitors as possible in order to draw more traffic which would mean more business. One of the strategies used for drawing traffic to your site can be attaching inbound links to it and this can best be done by registering with a web directory.

A web directory is usually a platform on the Internet which provides information and a catalogue of different websites by classifying websites based on topics, categories and subcategories. Submissions of websites into directories in most cases are free; however some might need payments and reciprocal links. With this listing, search engines will generally consider your website more important and will rank it higher as there will be many other links to your site.

The more links you have on your website, the more users will visit your site as they will click on the incoming links which will direct them to your site, paying high dividends and ensuring wider search engine coverage.

Web directory submissions are very popular as they help in earning quality back links from other websites. Manual website directory submission is the best option to optimize a new website and if done effectively it can significantly boost traffic to your site.

However, there are certain guidelines and rules to be followed for directory submission.

1. Submit the site in the right category according to the theme of your website.

2. Check whether the directory has the appropriate category and sub-category required for site' business needs.

3. Check the page rank of the directory, the back links to it and the date on which it was cached and the status of other sites submitted to it.

4. Does the directory use optimized search techniques? What is its past performance like?

Once you submit your site, it is reviewed by an editor who determines if the submission is appropriate in terms of category, content and descriptions of the directory.

The three benefits of directory submission are: Higher positions in the search engine rankings, getting your website indexed and increase in traffic. Post directory submission you need not submit your site to any search engine, instead they will find your site. However make sure that you follow the correct procedure for website submission in directories as else they might be rejected. For that however you need to comprehend why directory submissions are rejected?

1. Your site does not fit the directory's topic.

2. There is invalid description of your website's content.

3. The site is incomplete or under construction.

4. Your site has broken links or broken pictures.

5. It is not in the language that the directory supports. Thus, it takes longer to load and the customers get confused.

6. Your site is loaded with advertisements and every page of your site opens on a new window and have excessive pop ups.

7. Any pornographic content, language or photos on your site will cause your site to be rejected from the directory.

Thus, it is necessary that you follow the rules and then it will be very easy to get your site submitted to a directory and this strategy will get you higher rankings and more profit.