Swarovski jewelry is a high fashion luxury enterprise that precisely cuts glass with a unique technique that produces brilliant crystals. It was founded in 1985 in Austria on the revolutionary basis of an electric glass cutting machine. In order to create the brilliant rainbow colored light reflection that has become synonymous with the Swarovski brand sometimes the crystals are coated with a unique metallic chemical. Swarovski has ballooned in popularity and prestige in the past 15 years.

Some people might think that Swarovski is a cheap substitute for diamonds or other precious gemstones, but it has never been Swarovski's goal to imitate diamonds. Swarovski has always been about carving its own unique niche in the gemstone market. This niche includes a very versatile gemstone that can be used to adorn an eclectic variety of of goods. This wide array of possibilities for gemstone adornment would never be possible with diamonds or other high quality gemstones, these gemstones are just way too expensive and rare for this kind of use.

What Swarovski was able to accomplish was to make gemstones a sort of "style". Now decorating anything with gemstones was as much of a style as any other pattern or textile. Thus Swarovski ushered in a revolution of sorts in the fashion industry. By being able to produce brilliant high quality gemstones on a mass scale, Swarovski was able to create a new standard in style and has been able stake its claim in the high end fashion market. People use these unique and high quality crystals to adorn everything from cellphones and purses, to jewelry and clothing.

Swarovski has single handedly changed the crystal and fashion industries and has brought adornment with crystals into the mainstream. Not only are Swarovski crystals used to adorn goods, they are also gaining popularity as traditional jewelry that adorns people. There is no doubting the high end production value of Swarovski jewelry anymore, wonderfully elegant pieces have gained notoriety and are proving Swarovski's worth on the high quality jewelry market. Now celebrities do not hesitate to don Swarovski on the red carpet.

These one of a kind crystals have become increasingly regarded as standards in elegance and high fashion. This trend has come hand in hand with the ever increasing popularity of Swarovski. These trends have also led to high end Swarovski designs to become increasingly expensive. No need to fret though, their are high quality replica Swarovski options that are available at a much lower price. These expert and detailed replica dealers provide amazing quality at a fraction of the cost.