Unless you’re a hermit you cannot fail to have noticed the increasing number of vehicles wrapped with colorful graphics over recent years. While vehicle wraps are not entirely new, organizations are now starting to fully understand the effectiveness and affordability of this method of advertising.

So, how does a vehicle wrap compare to other forms of advertising in terms of cost? We can really only talk averages, but newspapers typically cost $1,300 or more per week, magazines would be $2,000 or more per issue, outdoor billboards would be $5,000 or more (not including the artwork and printing), while a primetime television commercial will be into six figures! Compare this to vehicle wrap for around $3,500. Yes, a vehicle wrap gives you all the advantages of a billboard, with no monthly rental and it’s constantly being seen by new people in new locations.

Not only does a vehicle wrap work out at just a fraction of the cost per thousand impressions (under $1) as, say, a static billboard, but the price doesn’t change. Never again will you be competing, with ever increasing costs, for prime advertising locations - although you may find yourself jostling for the highly visible parking lot locations!

Of course, it’s not just price, but effectiveness. Figures vary, but American Trucking Associations reported that 91% of respondents recalled seeing truck advertising, while Outdoor Advertising Magazine reported that outdoor mobile media billboards have a recall rate of 97%. Whatever figures you believe, vehicle wraps do work.

High-quality vinyl film, when applied correctly, can last for five years. That’s not only many years of advertising with no additional costs, but also many years of protection for your vehicle. Yes, your vehicle wrap will protect your vehicle’s paint and can easily be removed without damaging the finish. So, when you’re ready to sell your vehicle you can sell one with undamaged paintwork and no logos for a higher price.

Let’s be honest, a $3,500 vehicle wrap that lasts five years costs less than $1.95 per day. That’s less than $2 for your company to be seen by thousands of people. It’s easy to see why vehicle wrapping is proven to be one of the most effective marketing tools available.

Vehicle wraps are known to work, and work well. Speedpro DTC can help you turn your commonplace vehicle into a spectacular mobile billboard that will advertise your company to thousands of people every single day to increase your business and put you ahead of your competition.