Corum Watches

ShoppingFashion / Style

  • Author Zai Zhu
  • Published March 27, 2010
  • Word count 492

Corum watches are one of the several top manufacturers that come out of Switzerland today. The company is known for its unique and often youthful design of watches and has always offered stylish pieces that consistently deliver quality, long life. A look at the Corum watch line will show you a range of unique styles and collections to choose from, each a specially designed piece for the company.

Corum watches are known for their quality and it takes back over 50 years. The company is a Swiss manufacturer and one of the most prestigious in the world. Corum was first founded in 1956. At this time, the company's location was La Chaux de Fonds in Switzerland. Even in its beginnings, the company established a unique goal and character trait in its philosophy. The goal of the company was to offer, "Superb craftsmanship combines with the endless search for beauty and innovation." Even as a new company, the founders knew what it would take to be successful.

Corum brand watches are still living this philosophy today. There have been changes to the company over time. One significant change is at the head of the company. Corum is now run by Severin Wunderman who is well known around the world as a visionary in the industry. Mr. Wunderman is now the owner of Corum.

While the quality and the uniqueness of the Corum watch have not changed, there are apparent differences in the style of these watches, especially since Severin Wunderman has taken over. Corum watches offer a more youthful and dynamic element to them. Some in the press have labeled the watches as daring for their unique style and sophistication. The company continues to offer these fun and amazingly well designed watches, which are quite unique in the watch world today.

Severin Wunderman is no new designer to the market, and Corum's founder, Louis Cottier worked hard to establish the company for what it is today. Through his training and perseverance he started the business out of a small desk in the back room of his wife's book and stationary shop. In the beginning, he made pocket watches, desk clocks and soon began creating his own, handmade prototypes. In the very beginning, many of his pieces were unique, such as wristwatches that did not have hands and watches that added jumping digital hours to them. Through time and dedication, his business grew into what would be known as one of the finest.

Corum watches are designed to be unique and inspirational. Rather than following the trends, many of these watches set the trend on an international marketplace. As you look through the watches offered by the company today, you will see a true passion for watch making, as the company has continued to provide top-notch pieces known around the world for their quality. Many of today's creations, in the hands of Severin Wunderman, offer fun and excitement and of course, the most innovative designs possible.

Zai Zhu is a watch collector and founder of www.DiscountWatchStore.com. You will find over 3500 styles of watches from over 50 brands including Citizen, Seiko, Invicta, Casio, Movado, Bulova, and of course Corum watches. Weekly deals and daily deal are available. You can also read reviews and articles there.

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