Designing Websites That Sell
- Author Darren Theis
- Published April 18, 2010
- Word count 405
Of course, it is true that being able to market your products and advertise in the internet is a very strategic move for your firm. This is because of the fact that you are able to get exposure to millions of online consumers at the same time, in a cheaper, more convenient, and more efficient way. Of course, other types of marketing strategies, such as mailing postcards or print and media advertising is surely more expensive. However, in using the internet, you can reach out to millions of potential costumers in just a few clicks, as long as your website gets its needed visibility. With this condition, surely, your website will sell.
However, making your website sell, especially by making it very visible to potential online consumers, is not an easy task. This is because of the fact that not only is there millions of consumers browsing the net in a given time, but there are also millions of websites that try to reach those millions of consumers. In this case, there is as well stiff competition in the cyberspace. The key here is for your website to stand out from others, making it friendlier to online browsers, and making it visible in search pages by the time that online browsers hit the search the engine with their keywords. This is what having professional SEO services and web design services is all about.
But what is SEO? SEO is all about making your site more visible to search pages. It actually means search engine optimization. In this online marketing tool, your website will be filled with content that will surely make it rank high in search pages. One way is through keyword research, wherein your website will be filled with content having strategic keywords that consumers usually use. In this case, whenever the online browser will hit those keywords, surely, your website will be exposed.
Meanwhile, web design is all about designing your website, including text and multimedia applications, in such a way that it will be more user-friendly and enticing to online consumers. Remember that there are millions of other competitor website, wherein standing out may be the key to have better sales than others. The good thing about web design is that it usually uses consumer psychology integrated with sales principles, which are designed to make online browsers take action. In this case, essential usability features in your web design is also essential.
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