The traditional methods of lead generation include offline marketing tactics such as cold calling and making presentations to friends, co-workers, and family. These will get results without a doubt. But there is no way a list of even thirty to forty leads can grow your business to the point where you are earning a five or six figure monthly income.

Internet marketers get the advantages of easily measuring data and statistics at a less costly manner. This is due to the fact that almost all aspects of Internet marketing can be measured, tested or traced. The ways to do this measure is through pay per click, pay per action, pay per impression and pay per play. This way, the measures can be used to know where to improve or which goods are saleable. The above are just few of the many advantages that can be gained through Internet marketing.

Another plus for the customer in the list of advantages is the fact that an online store is there twenty-four hours a day, every day of the year. They can research a product when they want, spend as long as they like talking it over with friends or family, and then come back when they are ready to complete the purchase. There's no hassle to either side of the transaction, and the business can have automated operations that won't require around the clock employees.

Article marketing is another internet marketing idea to effectively capture an audience. As people use the internet for information, there's no better way to attract them that with an informative article. Write one with a compelling headline to get their attention. If the content informational and has details they can use, they will read it. Include a link to your landing page prompting your traffic to buy. There are several article submission directories that you can use as a free distribution method.

Internet marketing is also a very fast and effective method of marketing. You can literally get your online advertising up in seconds compared to days or sometimes weeks with regular or offline marketing. For example, when placing an advert in a paper you will find that your ad will usually not be placed until the following week. In most cases, your online ads will be shown as soon as you place them.

The other advantage of internet marketing, as mentioned above, is its speed. One click on a link and you are taken directly to any part of the world. Physical barriers have been easily broken by the electronic media. From the above point we derive another advantage, which is the fact that online marketing helps any business reach the global audience. So now, to sell your goods in the UK, you need not open a shop in the UK. Just open an online shop on the internet and you can sell your products to any part of the world.

In a conventional business in the "real world", your target market is limited to the people in your demographics. As far as an online business is concerned, by sitting in front of the computer, everyone in the world is now within your reach in becoming your marketplace. Your target market is no longer limited by whoever is in your demographics. The only people you would not be able to reach would be those who do not have access to the Internet.