Individuality in search optimization should be striven. It will be immediately apparent, is highly controversial. Individuality is actually the personality of the organization as reflected in its advertisements and it has often been argued that striving for its results in inconveniencing artificiality. It is true that individuality, in many successful campaigns, may have developed quite unconsciously or may have been formulated deliberately. To the employee, however it is significant that the best work under this certain heading must be credited to those as agencies which seem better able to impart individuality to their work than those advertising departments which create advertisements without the assistance of an agency.

An organization rarely sees itself as its public sees it. In this respect, a business is much like an individual inclined to be hilarious in success and dejected in adversity. Its public, however, sees it in one mood only. The trade will support one organization because of its conversation another because of its enterprises. This attitude of the buyer must be discovered and appreciated and then reflected in all advertisements.

Another important aspect is continuity which is vital characteristic of any advertising campaign. This viewpoint is accepted without argument yet it is surprising that paper on advertising mention continuity only casually and occasionally. In layout work particularly, the importance of continuity only be mentioned but should be stressed. We can do this most effectively by analyzing the reasons.

Advertising itself must be continuous if it is to be profitable. Occasional advertising "splashes" have only a passing effect on the advertiser's sales volume. As in other spheres, it is the steady pull which enables one to reach one's organizational objectives. Advertising agencies utilizes Soegemaskine Optimering as the new and evolved method to increase the business of the clients.

There are dozens of other reasons why advertising should be continuous reason which are economic, climatic, competitive and psychological. But while these reasons are equally significant and important, the layout man is, by the nature of his calling, more concerned with psychological reasons than the others. The readers who is able to carry his investigations farther than the scope of the SEO would, before, be well repaid for learning what the psychologists have to say on such principle as association, mention and recall. Here, we must discuss our reasons why in a language which is free from such technicalities, but which at the same time, is expressive of the meaning.