If you are really serious about taking your Internet marketing to the next level, then you need to know how to be effective with copywriting. Successfully written web content is not only interesting to the reader, but results in sales or leads for you. One of the keys of good copywriting is search engine optimization. Your search engine rankings are determined largely by how well the SEO copywriting is placed in your sales copy. This is not always easy to do since you are attempting to accomplish two important goals that are not always compatible, namely making your sales copy look professional while still ensuring that it is able to hold the attention of your potential customers. In this article we’ll provide you with some important suggestions that will help you turn your copywriting into SEO content that will bring targeted customers to your site and then help you make the sale.

If you want the search engines to grab onto your web content, keyword choice is going to be critical. High search engine page rankings will only occur when you devote ample time to finding the proper keywords and keyword phrases. One mistake that a lot of people make is to throw the keywords in at the beginning, but you will get a better ranking if they are sprinkled all the way through the body of your text. Another mistake is to try to use too many keywords all at once – you should limit yourself to two or three keywords or phrases for each article or item. Apart from this, you also need to concentrate on the how frequent the keywords occur during your copy. Some marketers have actually determined that 3% is the best possible density of keywords in copy. If you have a little more or a little less than 3%, don’t sweat it. It is simply a guideline to help you maintain the appropriate keyword density. Just keep in mind that your copy is not just for the search engines, but it’s also going to be read by people – it has to sell. It will only ruin a good copy by forcefully adding keywords that just don’t go with the flow. Accordingly, you should strive to keep up your keyword percentages to the proper level, but be prepared to go with the flow when necessary. If you want to check the density of your keywords, you can find many free tools on the internet that will help you.

But don’t write just for the search engines; you need to make sure all of your content is readable and enjoyable by your human visitors as well. Even if you do the best keyword research but fail to write compelling copy, it won’t serve any purpose. Quality is as if not more important than your keyword quantity; you want your customers to buy from you, after all. The content should flow smoothly from the title, be easily readable and keep the reader’s interest. You want your copy to be well optimized for the search engines but at the same time, when you’re actually writing your copy, focus on the person who will be reading it, not Google. That function of search engines is not only to bring relevant results to searchers, but also the highest quality of the bunch. This is why you shouldn’t even think about "keyword stuffing" your page, as it won’t help you in any way.

Finally, avoid using your keywords to excess, which is one of the most frequent flaws in SEO copywriting. Many people understand that only content with the correct density of keywords will help you achieve positive results. Unfortunately, when you go overboard with keyword use, your content sounds stilted and is not easy to follow. With the exception of that, you definitely won’t want to wind up with castigations of spamming from the search engines you use.