Why is it important for your company to get search engine optimisation (SEO) services for your website?

Competition on the Internet is tough. As of March 2006, there are around 50 million websites and 80 million registered domains on the Internet. Each one of those websites has a product to sell and a message to deliver. With over one billion people worldwide surfing the Internet on a day-to-day basis, the goal of each website is to corner a share of that market in order to make money. To do this, a company must drive as much traffic to their website as possible, and from the volume of traffic going to the website, the company forms its customer base.

Research has shown that 90% of all Internet users use the three major search engines: Google, Yahoo and MSN. These search engines are designed in such a way that whenever a user types in the needed search keywords, the search engine will bring up a list of websites ranked according to their relevancy to the keywords typed in. The more relevant a website is to a set of keywords put in, the higher is its ranking is on the search engine’s results.

How does a getting SEO service come into this picture? You see, most search engine users only take the time to visit the top 20 websites listed on the results page brought up by the search engine. They usually do not bother anymore with websites with lower rankings. Thus, most of the traffic goes to the higher-ranking websites while the lower-ranking ones are left high and dry.

It is clear then that to earn money with your website, your website has to have a high search engine ranking. To achieve this, it has to be search engine optimised.