Search engine optimization services are among the most popular services offered by internet. In order to push a website on top of search engine results people do optimization of their websites. However, not everybody has the knowledge and time to do this task of promoting a website online in professional manner. Therefore, they hire services of expert SEO companies. But, can we easily believe on expertise of every Tom, Dick and Harry as proclaimed by them?

Of course not, because becoming a SEO expert (that too ethically), is not a cup of tea for everybody. People need to have comprehensive knowledge of Google search mechanism along with the searching and indexing principles of all major search engines (Yahoo, Bing, Ask.com, AltaVista and others). Apart from that they need to have certain soft skills required to make any website search engine friendly.

Skills Needed To Become SEO Expert

Depending upon the actions required in search engine optimization and search engine marketing campaigns, people need to have following skills in order to proclaim them as an ethical SEO expert.

Knowledge of Search Engines – Before optimizing any website for top search engine rankings, people need to understand the search mechanism used by major search engines. There are different algorithms used in searching from huge pool of indexed (as well as real-time) data. In order to rank any website for a few given keywords, people have to act accordingly. Until they follow the webmasters guidelines offered by search engines, they cannot expect to reach on top of search engines.

HTML, CSS and Scripting Knowledge – In order to make any website search engine friendly, people need to make modification in existing code of websites according to W3C guidelines. They need knowledge of HTML, CSS, and XML. They also need to remember the dos and don’ts of website development.

Website Designing Skills – Website design has great impact on making a website search engine friendly. Therefore in order to make websites user friendly, people need to make design related modifications. For that they need to have sufficient website designing skills.

Content Writing Skills– Content plays an important role in providing credibility to any websites. During optimization process, a lot of content is required for off-page optimization processes. To maintain proper keyword ratio on all WebPages, a bit of content rewriting is also needed. Therefore, good communication skills, content writing and proofing skills are another requirement for SEO experts.

Creative Thinking – This is among the most important applied skill required in SEO experts. They need to have a different vision. To get the expected results in minimum possible they have to think differently at different occasions (like customer, webmaster or as a visualize depending upon requirements).

So, becoming an ethical SEO expert is not that easy. In order to provide your website required credibility and search engine rankings, it is very important to check the proclamations of so called SEO experts