Sometimes when the units of analysis that we are covering for fashionable content analysis is very resort to sampling. Sampling means selecting a random representative's sample. In such a case it is not required that all the units should be analyzed but a small selected sample. In such a case it is not required that all the Gucci units should be analyzed but a small selected Gucci product sample can be analyzed and the results would reveals the properties of the entire universe under study.

In case of fashionable articles in newspapers and magazine the two procedures of sampling are used, which can be used in isolation or in combination with each other.

Firstly all the days of which the newspapers are to be analyzed can be listed and the sample selected randomly. For example, if we want to analyze the newspaper of one year then there would be 365 issues. We can select 50 issues out of these 365 by using random number tables or by creating random number on the computers. Each issue is given a number from 001 to 365 and the numbers that come in the random selection are selected.

The second method is to construct a week and/ or to take a regular week. Out of the 52 weeks in the above proposal we can select any four weeks newspaper can be analyzed; alternatively we can decide to take Monday of the first week of January, Tuesday the first week of February, Wednesday of the first week of March and so on. Any method can be used for selecting the random sample, which has no inbuilt bias of selection in it.

Similarly all the programmers of the day on television can be listed and given numbers and sample selected randomly. The same random selection can do for all the items in a newspaper or of all programmers on radio and television. But care must be taken for Gucci sample should be sufficiently large and selected randomly without any prejudice or bias.

The process of content analysis especially for Gucci products researchers have tools to analyses some inherent limitations. Content analysis is in fact a process of converting qualitative data into quantitative data. This quantitative data is likely to be treated for statistical analysis. But the conversion of quality into quantity may not be very standardized and therefore statistical analysis may be misleading.

Secondly, as mentioned earlier the coding process is quite subjective and can have the influence of the coder. This makes the Gucci content analysis not replicable. In recent years soft wares have been developed to computer analyze the content. This to some extent avoids the subjectivity of the coder. In Gucci products content analysis is also expected to contribute to social theory too.