For many people, the world of Oriental carpet is mysterious and overwhelming. My family has been in the business from last 30 years. Here are a few simple pointers we've learned to give our customers.

Where to Start

Before you begin, take a little time to think about size and color; it will save you a lot of time and aggravation in the showroom. Draw a rough sketch of your room with the dimensions noted and furniture placed. If you're shopping for a dining room rug, know the size of the table; you don't want your chairs falling off the edge of the rug when you back up from the table. For stair runners, count the number of risers (each step has a riser and tread). Most new rugs come in sizes from 2 feet by 3 feet to 10 feet by 14 feet—although some come in larger sizes. Runners are typically 30 inches wide.

Most people quite literally "get tied up in knots" judging the quality of Oriental rugs. In over 25 years in the business of buying, selling, and appraising Oriental rugs, I have counted the knots on less than 100 of them. There are more important things to judge by. The weave should be fine enough to clearly express the motifs of the design. A bold geometric design may have less than 100 knots per square inch while a detailed floral pattern may require 300 or more.

Among modern rugs (those woven in the past few decades), one should look at the "personality" rather than "nationality" of the rug. Traditionally, Iran (Persia) was the source for the finest rugs—the benchmark against which all others were compared. However, the quality of rugs from India, Pakistan, China, Turkey, Tibet and Nepal has improved in the past 20 years to the extent that many Persian-design carpets from these countries are finer than the Iranian originals.

Where to Look

My best advice is to shop and compare rugs and rug dealers. Look at rugs—a lot of rugs—to learn what styles and qualities are available. Check out the range of prices for the types of rugs you love. Decide where you are comfortable doing business. Look for established firms that rely on repeat business for their success. Stores that specialize in Oriental rugs and have a wide selection of styles, qualities and prices are a great place to start. Avoid high-pressure "buy now" approaches. A dealer should take the time to listen to what you need and answer your questions. A reputable store will allow you to try the rug at home for a few days with no obligation.

A well-chosen Oriental rug can become the soul of any room. Above all, enjoy the shopping experience. Learn what you can, but don't get tied in knots.