I have been lucky enough to work along with numerous industrious people, regardless of whether these people have been in a brick-and-mortar small business for quite some time or are starting online operations. Ultimately this topic comes up with regards to his or her internet site and whether or not it is generating revenue for them.

The traditional response have been I have had my internet guys do some Search engine optimization on the website but nothing's happening as of this time." This is when the question I have been dreading must be asked.

Do you know the main difference between seo and Online marketing? Figuring out the difference in how to take advantage of the power of each strategy sets you in front of your competition. Not knowing the difference will set you back big money and bring you a lot of problems.

If your internet site were your place of business, you'll want to look as inviting and as efficient for your prospects as possible. You are going to want to create your identity around your core values and promote your image in everything you do and say. If your products and services are targeted to a very certain target market, you'll want to do everything in your power to ensure that members of that target market have a very easy time finding you. And once they do, you want them to feel like they know you and that you belong together.

SEO keeps your store front clean -

Search engine optimization takes the philosophy that the store (web site) is going to be best served if you make it incredibly easy for prospects to find you when they are searching on the web. That means optimizing your content, H1 tags, images, inbound links, outbound links, all your meta-tags and sitewide links as well. One major area in which SEO experts all agree, is the paramount importance of your keyword selections. In short, SEO is all about making your store easy and convenient for prospects to find when they want what you have to offer.

Search engine marketing does the meet and greet -

Internet marketing requires you to step outside of the store to interface with prospects. This discipline is similar to having a sales and marketing force going out into the world to identify your prospects, qualify them and make preliminary closes. They might even get a commitment from prospects who have seen the preliminary pitch.

Whether your web marketer employs articles, press releases, video, audio, Yellow Pages, newspaper ads, various linking strategies, radio, television, or Internet advertising, there is an active approach to Website marketing versus the passive strategies of SEO that make them complementary.

In many large and midsize companies, the art/design, the sales and the marketing departments are separate but not necessarily equal. There is usually a rivalry as they all vie for dominance over their objective; more sales and more profits.

As entrepreneurs, we sometimes downplay these essential forces that are usually so crucial to our business future. Don't make the error of choosing one above the other when it comes to SEO and Online marketing.