Article marketing is also a way of advertising but with a difference. Understanding the marketing rule of seven can help you devise the perfect SEO copywriting technique to get success online.

Business and advertising are inseparable from each other. No one can conceive of a successful business without proper advertising campaign. Investment in advertising is one of the essential parts of online business and getting success in it. While there are several methods of advertising, article marketing is also a type of advertising but with a difference.

One of the advantages of article marketing for effective search engine optimization is its comparatively inexpensive nature. Traditional advertising comes expensive but not so the article writing and submission.

Experts often suggest the golden marketing rule of seven. It is suggested that the consumers must see the marketing messages those are advertised by you a minimum of seven times before paying attention to it. This effectively means that your messages either through article marketing or any other technique should come continuously before their eyes at least for some times. Impact of such presence would be that your message won’t be ignored.

It is believed by the experts in the trade that seven exposures often build up subtle and subconscious connection with the advertiser. Since recognition will bring up consequential rewards, effective article marketing technique would be very suitable for search engine optimization by attracting the viewer’s attention. People associated with electronic and print media understand the essence of continuous presence of the message before the viewer. Naturally a writer or webmaster should not think that he or she can write an article and get instant attention. Key to success is writing continually without break, remaining relevant, and updated on the current situation.

Commitment to the viewers is also essential for devising successful article marketing technique. Commercial world online is always driven by information. Such information is mostly provided by written sales message as well as with description of the products or services that are promoted online. Websites often benefit from the generic information regarding the topics that their potential viewers are interested in viewing. Effective article marketing using the rule of seven could well be the desired search engine optimization process.

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