Web design industry is thriving despite the global economic slowdown. The boom in small home based businesses increased the demand of web design services. Today’s small businesses and home based businesses are taking full advantage of online marketing, particularly social media. To gather a community around their online marketing activities they need a virtual space of their own.

Some businesses and individuals think they know it all and try to do their own web design using pre-made templates available free of cost on the web. However, in order to survive in today’s fierce economy, small businesses must act like smart businesses by making right choices about where to spend their money. A quality web design leaves a very good professional impression on the minds of the visitors. Potential customers, website visitors and competitors realize that the website they are looking at has some genuine, sincere and hardworking people behind it who value professionalism.

When small businesses are looking for solutions to their web design needs, they come across a point where they need to decide whether they want a simple static web site containing a few pages of information or web site with a content management system which dynamically serves the content.

The perfect solution to this question depends on the needs of the business. With the help of social media tools such as facebook and twitter it is now possible for businesses to maintain a static website and keep their audiences updated about latest news via social networking. Social media gives your marketing a personal touch, where you become much closer to the clientele and can communicate with them directly. You can then redirect your visitors to the static pages of your website containing pricing, contact and testimonials.

Even though publishing updates via social media has proven to be an effective marketing strategy, but one cannot deny the benefits of a dynamic website. There are free and open source content management systems such as wordpress and joomla, which make updating a site as easy as using Microsoft Office. Configuring these tools is a little time consuming but if you are hiring a professional to do that for you then you don’t have to worry about anything. For example, Wordpress has an auto update feature which means you can update your software without paying extra.

Dynamically serving your content is good if you are looking for a website that needs to be updated quite often. Websites that need a database to perform certain functionalities, or a website that needs to be more interactive with forums, contact mail, polls, etc.

Once you make your decision about the choice of web design you need. You can hire a professional web design services provider to do the job for you, while you keep your attention focused on running the business. Remember that even a perfectly designed website can fail if it is not properly used. Regular updates, genuine advice, and rich content ensure the success of your small business website.