Our world has gone decidedly technology-driven over the last, few years; so now, more than ever, if you don’t have an Internet presence you could be missing out on a large segment of your potential audience.

Many real estate experts are quick to point out that the majority of buyers and sellers hit the Internet to begin their planning and research. So where is your real estate company during this critical period? Hopefully, you have established an Internet presence to catch these real estate "planners" before they begin making decisions regarding their real estate options.

Real estate SEO, otherwise known as search engine optimization, is the ideal way to promote your real estate business and ensure that your real estate business has a strong presence on the Internet. A strong real estate SEO campaign can often mean the difference between a mediocre real estate business and one that enjoys a full client list.

Here are just a few of the reasons why many real estate businesses are exploring the benefits of real estate SEO:

• Real estate SEO, through a solid SEO campaign, can direct quality Internet leads to your website using targeted keywords and phrases. Search engine optimization is the only marketing campaign that can direct targeted traffic to your website! It is important to point out that a great SEO campaign will also cut down on the number of "dead leads," thereby freeing up your time to concentrate on those Internet leads that will convert to customers.

• A strong SEO campaign will increase your website’s visibility through the major search engines. A quality SEO campaign will ensure that your real estate website is populated with quality keywords and phrases so that it enjoys a higher ranking on the major search engines.

• Real estate SEO is often the most successful way of ensuring a high return on investment, or ROI. Simply put, there is no other type of marketing that increases your volume of sales and overall profit than a great real estate SEO campaign.

• Because of the difficult economic climate, many real estate businesses are looking for inexpensive ways to increase their revenue. SEO marketing is one of the most cost-effective ways to market your real estate business by requiring very little capital.

• Real estate SEO campaigns allow real estate businesses to see the results of their efforts. Many other types of marketing programs are not measurable, but SEO can quantify the results of the SEO campaign by providing reports of several search engines. Other types of reports available may include visitor conversion rates and related factors.

If you are in the business of real estate, you owe it to yourself to explore the many ways in which the Internet can help you build a strong list of leads; and the best way to start is by exploring the power of real estate SEO.