"Under the partnership arrangement, Kids With Character, the anchor apparel licensee, will manufacture and market DJG USA’s successful, well known, and trusted Safety 1st brand on an assortment of apparel in infant, toddler and children’s sizes. Just as the Safety 1st brand personifies innovative technology to protect children, consumers can expect apparel with added safety features including UV protection, sun/temperature indicators and added durable comfort. This branded apparel program will run the range from everyday coordinates and basics to layette, playwear, outerwear, sleepwear and swimwear – a year-round assortment to outfit your child with the utmost confidence in any season," a report from fibre2fashion.com reads.

This company started a safety first campaign and included the features in their products. The company is a clothing and apparel firm. Dorel Industries’ youth product division Dorel Juvenile Group Inc recently partnered with Kids With Character for a very distinct project – of making children safe apparels like sportswear uniforms.

Safety 1st line of apparel will become available in the market by 2011. As parents look for more reliable and safer children wears, DJGI and KWC just made an overwhelming step. The main objective of the partnership has been to give parents the peace of mind as their children are wearing just the safest apparels in the world in terms of materials used and in design.

The reason for this is in connection with the issues on toys and infant products that had been recalled by their respective companies out of defects and unsafe features or dysfunctional materials used. The recall has but several effects in the society and many of which proves to be detrimental and unacceptable. Three years ago, several toys of Mattel Inc., the makers of Barbie and Hotwheels, has been faced with thousands of complains after the authorities find out that their products from China has been made with so much lead contents. Authorities said that amount of lead found on Mattel toys can lead to poisoning. Just a month ago, a leading baby carrier company has faced similar fate when mothers complained about the mechanical and design defects on their baby sling. According to reports, Infantino voluntarily recalled a million of the "SlingRider" and "Wendy Bellisimo" after reports have associated three infant deaths to these products. The US Consumer Product Safety Commission concurred to Infantino’s decision. Both of the companies stated above in one way or the other suffered financial damages due the product recalls.

Because of these problems, countless of other companies that make various children products from toys, food, clothing, and accessories spearheaded a safety first features in their lines. Rather than sacrifice their credibility and capital to recalls. Not to mention the cost every recalling company would spend to rebuild or repair the dysfunctional products, the refund they have to give to the buyers, and the amount they have to award for settlement to those who had been affected.

"Safety 1st is one the most respected and trusted brands amongst consumers and retailers. Kids With Character’s passion and expertise enables us to deliver more than just another branded apparel line; we’re creating a new staple for parents," Randi Goodman, Synergy Licensing Principal expressed in the same report.