Rene lacoste and Andre Gillier was the founder of the apparel company called Lacoste in 1933. The company even sells products other than apparel like footwear, perfume, eyewear and most importantly tennis shirts. The tennis shirt of lacoste brought a revolution in the tennis ground with the embroidery of crocodile logo in the chest. It became famous as it replaced the long sleeves to mid match and the collars could be upturned to prevent from sunburn at the back of the neck. However it also started producing shirts for golf and sailing.

In 1951 the company expanded its business because it started producing colored shirts for the upper class. It exported the shirts to United States and it is still one of the famous brands as "preppy wardrobe". In 1963 Bernard Lacoste took over the hold of the company from his father and in 1970 its popularity had reached to a great height in US. Though several companies such as Izod and Le tiger Clothing came to subdue the importance of lacoste, no one could compete and stand still against Lacoste. In 2005 its products reaches to about 110 countries. At this times it products range also broadened ranging from shirts to eyeglasses, sunglasses and shoes. Its popularity has grown due to contracts between several young tennis players and lacoste.Young aspirants players such as Andy Roddick of America, Richard Gasquet of France and Stanislas Wawrinka of Sweden become attached to Lacoste T-shirt. It also becomes famous among the young golf and polo players. However nowadays Lacoste T-shirt is not a limited edition for athletes but also for men. Hip hop dancers and the rap videos also include Lacoste clothing.

As lacoste started for the tennis players so it is of no surprise that it products include a wide range of tennis caps and hats. Lacoste baseball hats are stylish and unique and during winter it protects them from cold and generates heat to the body. Lacoste baseball hats are also called trucker hat and its 100% cotton with a unique quality of absorbing moisture.

Lacoste wallets are of wide varieties and unique style. Its uniqueness is evident by elegance and the high quality of leather. Lacoste bags consist of shoulder bags, messenger bags, hand bags and luggage bags. Its finishing touch with fabric design is unique. The bags are for male, female and even for children.

Polo shirts are found in both long and short sleeve with 100% cotton. It is generally stripped with various patterns on it. It is for the classic, retro, modern and slim fit. It is comfortable to wear in all weather. They also manufacture sweater, shorts and pants.

Lacoste accessories include sunglasses, belts, headband and shoes. Sunglasses designs are cool and posh. The metal of which it is made is of high quality and it gives a soothing effect to the eye in summer. Belts are made of high quality leather with cool and crispy type effect on it. Their pique head belt is unique for all season.

Lacoste are found around the world such as United States, United Kingdom, Australia and Canada. Its Headquarters are located in Paris and France. As Of 2007 Lacoste started e-commerce in United States. Its wide variety and unique design are famous worldwide. Due to its online operation the product is now available to the consumers at their doorstep.