Gone are the days when someone looking for an address or phone number would search in the yellow pages. With the growth online shopping sites there has even been a shift in the buying habits of the general public from these online sites and that too right from the comfort of their homes. Now everything is online, and a local search, whenever required, can be started on the Internet. So if you are not online and available on the World Wide Web (especially on the first 3 pages), then you have lost that opportunity along with hundreds of customers.

It is not that difficult to achieve dominance in the local search. With some tried and tested guidelines you can easily see that your website can dominate local search and you will have traffic streaming back to your site.

With the introduction of localized searches, seeking and getting to your site becomes a lot easier but the same goes for your competitors too. To make sure that your website will dominate search local area and that the customer chooses your site from hundreds of others you will need to follow certain guidelines.

*Keywords: Although every other website follows this guideline and knows its importance, it is very easy to cross the fine line between using keywords effectively and cramming your website's content with too many key phrases. You need to make sure that you use the right keywords and use them at the right places. It should be easily accessible and simple enough so that it can be found by search spiders when trying to answer a user's local search parameters.

*Quality-Rich Content: When the user finally reaches your website, he should not be disappointed. Your website should be exactly what he is looking for. After all that is your goal. A quality rich content will make sure that the customer will remember your site whenever he has a similar query or needs the products from your site. He will come back to your site again and again and keep your traffic flowing smoothly.

*Adequate Links And Connections: You will also need to submit your website to the local search directories and engines to make sure that your site will be considered when parameters and phrases used in a search are similar to what your website is all about. You also need to make sure that your website is properly linked so that the customer can travel to your site if that is what he is ultimately looking for.

Apart from these you can also make sure that your content and website allow changes. With new information and content added on a regular basis, you can make sure that the search engine spiders come back to your site whenever related search parameters are used.

You can lead the local search when your site continues to be shown in the first few results. You can even invite your customers and viewers to contribute their ideas. Your consumer will be delighted to give their reviews or comments. But this means that you should be ready for the good and the bad.

With this increased interaction, you can keep your website among those sites which dominate local as well as nonlocal searches.