Mens Fashion; The Necktie Is Dead, Or Is It?
- Author Brian Retief
- Published July 7, 2007
- Word count 355
Neckties are a $1 billion annual business in the United States, and necktie specialty shops have reported recent sales jumps in the double digits.
It has been said that neckties are just fancy
choke collars to impose conformity, invite
enslavement, and remind the wearer that his
superiors have him by the neck.
The debate between proponents and opponents of
the wearing of neckties in the corporate world
rages on, generally centered on issues of
conformity, expectation, and expression.
I recently poled several offices of large
corporate companies and found to my surprise that
the necktie is still the number one fashion
accessory for men of all ages.
Contrary to what I had been led to believe by the
fashion pundits after speaking to a number of
younger men, while some still held an abhorrence
for the neck tie in the work place to my surprise
there is an upsurge in interest among young
consumers whose penchant for pairing non-
traditional elements to create distinctly
personal looks has been answered by modern
captivating, vibrant neckwear.
Neckties are a $1 billion annual business in the
United States, and necktie specialty shops have
reported recent sales jumps in the double digits,
says Jerry Andersen, executive president of the
Men's Dress Furnishings Association, a New York
trade group.
European trends mirror these sort of figures as
do many Asian countries.
To really appreciate just how these trends are
tracking just enter the keyword neckties in
Google to be confronted by a huge selection of
websites selling ties.
Ties are still rated amongst the top 5 selling
men's gift.
Today much of the market growth is driven by the
high end of the market with consumers demanding
fashionable colors, styles and quality not found
in your printed polyester tie. Pure silk double
four fold and seven fold ties are fast gaining
ground as the ties of choice as are custom ties
made to order.
Many may denigrate the tie as uncomfortable and
pointless, yet they somehow they convey a power
status and the personality and character of the
wearer.
Neckties, as an optional but vital component of a
man's wardrobe, will never disappear.
Classico is a high end manufacturer of pure silk
Italian designed four fold and seven fold ties.
The ties are customized to individual client
specifications.
Contact: Brian Retief
www.classico.com.au or
brian@classico.com.au
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