Sports apparel from Nike seems to be the most popular around. They offer not only stylish apparel choices but also garments designed to give comfort and fit all the time. But the most popular of Nike's line of sports apparel are the shoes, particularly used in running. Shoes that both mimic and allow the foot its freedom to get things done - in this case, walking, jogging and running.

Nike running shoes have become popular because it is the favored exercise program being followed by most people. Running has provided both excellent exercise and stress relief for most people. In order to get the most out of the sport in terms of fitness and comfort, it’s important to have the right running gear that Nike can provide. Most of its shoes use much technology and research into its manufacture.

Nike Shoes is in the forefront of innovative technologies that eliminate fear element from trail runners' minds that otherwise are constantly haunted by the rough mountainous terrains, the forest route they run through without being able to concentrate on competition.

In 1983 the Nike shoe company released a plain white sneaker they trademarked the Nike Air Force One. These were a quality sneaker intended for sportswear sales, being introduced into a market where such footwear was gaining popularity. Initially the Air Force One shoe line was a plain white shoe available in either a low cut or a high top. In 1986 Michael Jordan was contracted for marketing and took to the courts wearing red and black Nike Air Force Ones, which have become a trademark shoe for him since that time. Almost over night the popularity of the shoe boomed.

The two main features that set Nike Air Jordan shoes series apart from other sneakers were in the design of the shoe itself, and in the logos printed on the shoes. The most unique feature of the Air Jordan line though was in the Nike Air technology. This allowed for a design that brought extra air into the sole of the shoe, creating a better cushion for the foot of the wearer. All of the Air Jordan shoes had this technology, but it became much more visible in the later lines. In these designs a squeezable shoe 'pump' was installed into the tongue of the shoe. By pressing the pump a buyer could change the firmness of the fit of the shoe, adjusting this for personal preference and maximum comfort.