If you are a web developer and you have not heard of SEO, here are some frequently asked questions about search engine optimization and their answers.

Ever wonder why your web site does not come up on search engines? It is possible that what you need is a SEO or search engine optimization for your website.

What is SEO?

SEO stands for Search Engine Optimization. It is a process wherein a certain website or web page is designed to yield good rankings in search engines depending on the keywords used. For example if you have a web page that offers flower deliveries and you want it to come up on top of the list of results every time an internet user types in “flower delivery” in a search engine, it is possible to do that with search engine optimization.

Is SEO important?

Yes it is important. What is the use of putting up a web site if no one visits it? What is the use of your blogs if no one can read it? This is true especially to company and businesses web sites. Search engine optimization gives the possibility of providing your pages traffic or in lay man’s term, visitors. If optimized properly for search engines, your web site or web pages can come up on top of the list of search results every time any of your keywords are used thus giving it to the searchers as one of the top choices.

Who can use SEO?

Anyone can use SEO. Whether you are a professional web designer for a big company or a 10 year-old kid starting to learn the basics of HTML, you can use and take advantage of search engine optimization. But currently, the ones who use search engine optimizations efficiently are big companies and small businesses that want to get better exposure to the internet public. This fact is not alarming though since most companies and businesses need to market themselves and in the internet, having good internet traffic is the way to go.

How does SEO work on search engines?

Search engines rank the search results based on two things: web design and search engine submission. If a website’s design is optimized for search engines and it has submitted itself to one, then it would be most likely that that particular website will be on top of the search results.

How to Optimize for Search Engines?

Basically, optimize your web design and submit your web site to search engines. When talking about web design, it doesn’t necessarily just pertain to the physical aspects of a web site. Web design means the external and internal parts. On the external part, the site must be easy to navigate and information can easily be found. On the internal part, it should be bombarded with the right keywords related to the site’s content. In search engine submission, you can ask search engines to index your web site on their database. This way, the web site can be taken into consideration when an internet user uses the search engine.