Just ten years ago plus size women were limited to clothes shopping in the two back corner racks of the local department store. We didn't have a lot of selection in style and fit and really--we didn't enjoy shopping for ourselves all that much. It's hard feeling good about a wardrobe full of cartoon character t-shirts and too short stretchy pants, and it was disappointing to shop for more of the same.

Our choices in fashion were basic polyester stretch pants (remember those thick elastic waistbands ladies?), plain oversize t-shirts, and flowing, flowery polyester house dresses. Anything that was somewhat nice was stocked in limited quantities and at an exorbitant price.

Ladies we felt & looked frumpy and dowdy because that's all we had to wear!

Today however, full figured women can now enjoy trendy and comfortable fashions--at prices most can afford. And with easy online access, we are no longer limited to what the local department stores choose for us. We can choose from denims, cottons, silks & satins. Flower prints, stripes, solids and polka dots. Well fitted career wear, two piece bathing suits, short pants, long pants--the sky is the limit and we have more choices than ever before.

Want to wear a fun, flirty skirt? Or a trendy tanktini on that fabulous beach holiday? No problem! It's just a click away online. Your biggest dilemma will be choosing just one item out of the three or four that have caught your eye. What a shift from ten years ago!

Today taller plus size women can finally find those pants that fit both width AND length. And then there's petite plus size fashions for women who are shorter than average. We've got fashion selections now that fit all heights of fuller figured women--short, medium and tall.

With online shopping, plus size fashion freedom has finally arrived for full figured women. Choose all the figure flattering and trendy styles you want and say goodbye forever to frumpy and dowdy. It's time for us to shine like the beautiful women we truly are.