It's often times a difficult balance for web site owners. How do

you please both visitors and search engines? Well, it’s not

easy, but if you follow certain steps, it isn’t that difficult,

either.

So which is more important, to please the visitors or the search

engine spiders? The unequivocal answer is to please the

visitors. What good is a site that attracts spiders but not

actual people? And what good is a site that only attracts some

visitors but not search engine spiders? In this newsletter, we

will go over writing content that interests and pleases both

your readers and the spiders.

So how do I write content that pleases a visitor?

First, stick to writing content that is relevant to your site.

That means that if your site is about Rock music, you should not

have any content about dogs, as that only makes your site look

bad and repels visitors.

Second, write content in an easy to understand, conversational

format. Do not use big, fancy words just for the sake of looking

smart or pleasing search engine bots. I can’t count the number

of times I’ve visited a site with content that is so hard to

comprehend that I do not wish to ever come back to that site

again. You want to make a good first impression on anyone who

takes the time to look at your site, so make sure your content

is easy to understand.

Third, never ever write content that is long, dull, and boring.

If the point you are trying to get across can be said more

concisely in 500 words, than why waste another 300 words droning

on and on about the topic? This is a huge turnoff to potential

visitors.

Fourth, make sure that all of your content is grammatically

correct. I know, this is hard because we live in the instant

messenger world, where sentences like “how r u?”, are thought to

be acceptable. However, anyone who is well-educated will

appreciate good grammar. Make your site shine in this

department.

Fifth, don’t overuse keywords and keyword phrases, such as

Home Business or Internet Income. In other

words, don’t make it blatantly obvious to the reader that you

are trying to attract search engine spiders to your site. Make

an effort to make sure that your keywords and keyword phrases

flow into the content of the article. This is easier said than

done, but can be accomplished with a little fine tuning.

But what about search engine spiders? How do I please them?

Search engine spiders are actually very easy to please, much

easier than actual human beings. This is because search engine

spiders aren’t subjective—they don’t care what the subject is

about; they just care about the number keywords and keyword

phrases.

The only way you can possibly displease a search engine spider

is by overusing a keyword/keyword phrase and making your site

smell like spam. Search engine spiders are now more advanced

than ever, and so they are better able to ignore sites that are

full of spam. Too many keywords or keyword phrases that are

blatantly there will hinder your site from being crawled by

spiders.

As is mentioned in another of our newsletters, a keyword density

of 1-3 is

bad and will make it harder for your site to get listed on

search engines; any more than 4% makes your site look like spam.

If you haven’t checked out our other newsletter, keyword density

is basically the number of keywords or keyword phrases in a

piece of content divided by the total number of words.

Before you write your article, take some time to make up a short

list of keywords that are relevant to the topic at hand. Then

try to naturally sprinkle them into your content, so that your

content will please both the search engine bots and your

readers. If you are able to do that, you will have a successful

site in no time. Not only will the search bots love you, but

actual people will, too!

P.S. Writing content that is good for both people and search

engines is an absolute essential to making your site a

powerhouse. So follow the rules above and you will be able to

write excellent, pleasing content! http://www.bandomarketing.com