Author's articles
Would you like meetings with Travis Perkins?
By Helen Dowling · 7 years ago
We're seeing some AMAZING results with our LinkedIn package and it's becoming really PREDICTABLE!
In other words, we know that if we do x, then y, then z, it will lead to meetings and leads ...
Outsourcing to a Marketing Company vs Employing In-House
By Helen Dowling · 9 years ago
So, you’re thinking about outsourcing your marketing. You invite two or three potential suppliers into see you, all of which provide you with a quote…and then at some point you start asking yourself whether you ...
What should your free giveaway be?
By Helen Dowling · 12 years ago
It’s very interesting how opinions have changed over the last few years in marketing about what your free giveaway should be. I don’t mean the format it should take (i.e report, e-book, newsletter etc), but ...
What can we learn from Prezzo?
By Helen Dowling · 13 years ago
The other night (after a very long week I hasten to add) my husband and I went to Prezzo, the Italian Restaurant Chain. Prezzo is a company that I really admire in terms of marketing, ...
What to do on Linkedin
By Helen Dowling · 13 years ago
So, you’ve joined Linkedin on the promise that it’s a great business tool and you’ll definitely get clients from it, right? Now what? You know that clients coming from this medium won’t happen on their ...
Do you know your why?
By Helen Dowling · 13 years ago
When people used to ask me why I wanted to achieve a particular goal in my business or get to a certain turnover, I never used to be able to answer them and I always ...
Are reality shows good examples of marketing?
By Helen Dowling · 13 years ago
Do you remember, back at the beginning of the 2000s, when reality shows were just launching and were all the rage? I can’t think of anyone I know who didn’t watch at least something from ...
Is Cold Calling Dead?
By Helen Dowling · 13 years ago
The other day I was speaking at a conference and was inviting delegates to ask me anything they wanted to know about marketing. One of the audience asked an interesting question – "Is Cold Calling ...
Is marketing about being organised?
By Helen Dowling · 13 years ago
Whenever I recruit for a new member of the team, I usually don’t ask for someone with marketing experience, but more for someone who is organised and has good admin skills.
Why?
Because the vast ...
How to get payment from clients
By Helen Dowling · 13 years ago
Although you might not think that getting payments from clients is anything to do with marketing, I would completely disagree. Because I think that there is nothing more demoralising that celebrating getting a new client ...
Concentrate on Results
By Helen Dowling · 13 years ago
I came across a very interesting formula the other day, which was shared by a sales guru based in the US called Lisa Sasevich. She was talking about the fact that when many of us ...
What do animals have to do with marketing?
By Helen Dowling · 13 years ago
About a year ago now, I went along to a presentation on sales. The presenter advised us to think about people’s personalities when selling as four key animals – Monkeys, Lions, Dolphins and Elephants. Although ...
Think Backwards
By Helen Dowling · 13 years ago
Over the years, I’ve worked with many small business owners who are often put off from doing a task because they feel they need to have everything in place before they can move forward.
Take ...
How to dig yourself out of the hole
By Helen Dowling · 13 years ago
When I first started my business, I had a business mentor who told me the following quote. I’ve never forgotten it because it’s so true for many, many business owners. He said:
"Show me an ...
What are the elements of a good sales letter?
By Helen Dowling · 13 years ago
Thinking about sending out a sales letter to your contacts this year? Before you do, stop and put in place some things that will prevent you from making some of the basic mistakes that sales ...
The secret to fast marketing
By Helen Dowling · 13 years ago
I often get asked about the process of marketing and how to speed things up. Many business owners get frustrated by the fact that any marketing they do today can take up to three months ...
Y is for Yo Sushi (and other stories)
By Helen Dowling · 13 years ago
Well, this article isn’t exactly about Yo Sushi! It’s about the fact that if you pay attention to the big companies around you, it’s very likely that you’ll find ideas that you can apply to ...
W is for Why is my marketing not working?
By Helen Dowling · 13 years ago
One of the questions many small business owners ask is why is my marketing not working? Many people have spent a lot of money, time and effort getting their marketing to work only to find ...
V is for (ad)Vantages
By Helen Dowling · 13 years ago
In business, one of your key roles is to spot opportunities that can give you the advantage and help you stay ahead of the competition. Sometimes, it can be hard to tell what these opportunities ...
T is for Time to do Marketing
By Helen Dowling · 13 years ago
As small business owners, one of the things that we’re short on is time and particularly time to do marketing. Marketing is just one of those things that goes by the wayside when everything gets ...