Author's articles

S is for Speaking

By Helen Dowling · 14 years ago

Speaking (either at other people’s events or your own) is a great way to build your business. Not only is it a good way to showcase what you do, but it also builds awareness of ...

O is for Outsourcing

By Helen Dowling · 14 years ago

For many small companies, the thought of doing marketing could definitely be classed as hard work! Where do you start? What should you do? Have you got enough time to do it? So the thought ...

Keep Calm and Carry On

By Helen Dowling · 14 years ago

Running a business is a funny thing. One minute, you can be swamped with work and the next you’re so quiet and you can’t see where the next penny is coming from. When you’re desperate ...

J is for Joint Ventures

By Helen Dowling · 14 years ago

Joint Ventures is a concept that has probably been around for a long time, but only seems to have become mainstream over the last few years. Joint ventures can work in several different ways, but ...

I is for (free) Information

By Helen Dowling · 14 years ago

This week, I wanted to address a question that I get asked by many small businesses. How much information is appropriate to give away for free? Most of us get asked to give away a ...

In this article, I’m not going to be teaching you "how to" do something, but rather I’m going to be talking about the benefits of writing and recording "How to" information for your customers. Trust ...

G is for Gizmos

By Helen Dowling · 14 years ago

One question that I often get asked is "Should I buy some promotional products for my business?" By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind ...

F is for Following up

By Helen Dowling · 14 years ago

Over the last few years, I’ve spoken and written in depth about following up with people and why I really do think that it is the most important marketing technique that you can do. But, ...

E is for Email Marketing

By Helen Dowling · 14 years ago

Sending out emails to market and promote your business is picked up hugely in popularity over the last few years. For one, it’s free and for another, it’s very easy to measure. You can tell ...

A is for Advertising

By Helen Dowling · 14 years ago

When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do ...

How to make leaflets work for you

By Helen Dowling · 16 years ago

I meet several small business owners who use leaflets as a way of promoting their business. But, one of the biggest complaints with this method is that it hasn’t worked. Whenever, someone tells me this ...

Are Sales People Born or Made?

By Helen Dowling · 16 years ago

When I started this business, five and a half years ago, I think I would have given up very quickly if I thought sales people were born. I was terrible at sales – it was ...

Top Time Management Tips

By Helen Dowling · 16 years ago

Time is a common problem among small business owners. Helen Dowling from Exceptional Thinking shows you her top tips to coping with it. 1) If something appears on my list more than three weeks in ...

My top 10 marketing resolutions for 2008

By Helen Dowling · 16 years ago

Helen Dowling from Exceptional Thinking gives you her top 10 marketing resolutions for 2008! Happy New Year! It’s that time again, when we all put our New Year’s Resolutions into place and try our best ...