Author's articles

Say It Like You Mean It!

By Howard Theriot · 12 years ago

Design is about telling a story. It’s a story that — if told well — will engage consumers, build your brand, and sell your products. But it is difficult to produce effective design without first ...

With the second installment of our five-part series about getting the most from your design and advertising projects, I’d like to address a topic we see many small business owners repeatedly overlooking in their marketing ...

Advertising Design: Planning For Success

By Howard Theriot · 12 years ago

Advertising Design: Planning For Success This is the first in a five part series to help you, as a marketer, get the most from your design and advertising projects. The following information, advice, and tips ...

The Less You Know…

By Howard Theriot · 13 years ago

Good graphic design is about building and maintaining the right image for your business. It’s an integral part of brand building and it’s vital to the success of your advertising. On the same token, our ...

Why do you exist?

By Howard Theriot · 13 years ago

Normally at the end of year I would write a post about getting your marketing plan and budget in shape for the coming year. Not this time. This time I’m going to ask a simple ...

Working With A Creative Marketing Firm

By Howard Theriot · 13 years ago

Working with a creative marketing firm for the first time often prompts a few concerns. How successful will they be in interpreting your needs? How can they meet those needs most effectively? How can they ...

There Is No Box

By Howard Theriot · 13 years ago

It happened again. A client came to me about doing a new direct mail campaign and said, "We need to start thinking outside the box." The problem is that most people don't really get what ...

The Right Answer

By Howard Theriot · 14 years ago

Effective annual marketing plans have always relied on a combination of real data and intelligent assumptions. Recent years have brought us a great deal of change at a very fast pace, which has created new ...

Market Like You Mean It

By Howard Theriot · 14 years ago

Are your marketing efforts methodical and driven by real data, with a focus on measurable results? Or do you have a tendency to run promotions on a whim — maybe because business is slow or ...

In Brands We Trust

By Howard Theriot · 14 years ago

At it's essence, your brand is meant to do two things… 1. Establish a personal connection with consumers, and 2. Maintain that connection. What this means is that branding is not a replacement for advertising, ...

What's Your Problem?

By Howard Theriot · 14 years ago

Many people approach marketing with a focus on goals. Sure, you need goals, but can you truly know your goals without first defining your problems? Low awareness of your services, high familiarity of your products ...