Author's articles

Can Facebook Really Help Your Business?
By Cidnee Stephen · 6 years ago
Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social ...
Thinking Outside The Box
By Cidnee Stephen · 8 years ago
Do you ever find yourself lacking creativity in your marketing? Let’s face it, it’s always easier to follow the leader, or the masses rather than come up with some form of originality. The great thing ...
Where to focus in 2012
By Cidnee Stephen · 8 years ago
The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities ...
Sifting Through the Marketing Chaos
By Cidnee Stephen · 8 years ago
I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem ...
10 Effective Ways To Use 1 Piece of Content
By Cidnee Stephen · 8 years ago
This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought ...
Upping Your PR
By Cidnee Stephen · 8 years ago
Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, ...
5 Business Reasons to Be on Google+
By Cidnee Stephen · 8 years ago
Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already "building circles" and "hanging out." If you think ...
Does Your Marketing Lack Personality?
By Cidnee Stephen · 8 years ago
Sometimes we get so caught up in following the rules with marketing that we forget its entertainment value. However, with marketing becoming more community based than ever (thanks to the onslaught of social media channels), ...
What is a Prospect Looking for Online
By Cidnee Stephen · 9 years ago
I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as ...
My secret spy online
By Cidnee Stephen · 9 years ago
This article may be short, but it’s very, very sweet in terms of its power and simplicity. I was having a conversation with another marketer about the most common question we get asked lately. The ...
The REFERRAL Pattern - Who’s REALLY Referring You and Why
By Cidnee Stephen · 9 years ago
Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again, or Have you wondered why more ...
5 Fun Ways to Market Your Business on Facebook
By Cidnee Stephen · 9 years ago
If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to ...
5 Ways To Lose A Prospect
By Cidnee Stephen · 9 years ago
If you’ve been around long enough, you may recall an old song called "50 Ways to a Lose a Lover". Well here are 5 guaranteed ways to lose a prospect. 1) SPAM them – Entering ...
Converting Online Leads To Offline Sales
By Cidnee Stephen · 9 years ago
If you were to look at the biggest marketing trend in 2010, most would say it was the year of "Social Media". Small and mid-sized businesses were joining the ranks of large corporations on Facebook, ...
Yellow Pages - To advertise or Not to Advertise
By Cidnee Stephen · 11 years ago
It's that time of the year, when those of you who have yellow page listings will be receiving calls for renewals, and those of you that are thinking about it, will need to think about ...
Customer Intimacy
By Cidnee Stephen · 11 years ago
It's often said that good times can hide fundamental problems with a company. This might be everything from a high debt/equity ratio, to inferior products to poor customer service. Some of these problems are harder ...
Plan for Success
By Cidnee Stephen · 11 years ago
The new year is such an exciting time for businesses. Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year. The desk gets cleared, the blank pages come out, ...