Author's articles

Memoir Writing-Family
By Sandra W Evans · 6 years ago
As you write your memoir, the path you took over your lifetime will unfold. You will discover more about yourself-your values, beliefs and the meaning of your life. To understand where you are today, it ...
Qualitivity-Quality and Productivity
By Sandra W. Evans · 8 years ago
For companies such as American Express, First Data and Standard & Poor’s quality has always been of paramount importance. Their clients find quality synonymous with these company names. Clients also expect these companies to deliver ...
Memoir Writing-Your Legacy
By Sandra W. Evans · 9 years ago
Wouldn’t it turn the world upside down if everyone put their life on hold long enough to answer the question, "How do I want to be remembered?" As any life well lived deserves notice, the ...
Technology Innovation-What If We Revamp Our Technology
By Sandra W. Evans · 9 years ago
Information technology (IT) holds a major key to increasing operating efficiency. In this fourth article of the "innovation" series, you are expanding your "what if" search to include technology. IT includes all the hardware, software, ...
Memoir Writing-Your Destiny
By Sandra W. Evans · 9 years ago
William Jennings Bryan said, "Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved." In this ...
Memoir Writing
By Sandra W. Evans · 9 years ago
Socrates said, "The unexamined life is not worth living." When you examine who you are and who you were meant to be, you are actually answering the philosophical question of the purpose (destiny) and significance ...
Product Innovation-What If We Rethink Our Products
By Sandra W. Evans · 9 years ago
Hewlett-Packard leaped ahead of the competition when they launched an innovative advertising campaign, "What if we stopped here?" over a photo of an early HP device. This ad sent a message to the marketplace about ...
Brand Innovation-What If We Change Our Brand
By Sandra W. Evans · 9 years ago
When Tom Peters wrote the article, "The Brand Called You," he said, "It’s time for me– and you–to take a lesson from the big brands…in what it takes to stand out and prosper in the ...
Innovation-What If
By Sandra W. Evans · 9 years ago
In an announcement about the difficulty of landing auditions for Donald Trump’s popular TV show, "The Apprentice," a radio announcer said, "The best way to get to the top is to cut in line". The ...
Strategic Planning Blueprint
By Sandra W. Evans · 9 years ago
Planning is critical to ensuring that a company achieves success and maintains its market share. Strategic planning is the cornerstone of the planning process. It is a formalized effort to weigh alternative courses of action ...
Going Solo-Step 2
By Sandra W. Evans · 9 years ago
At some point many of us reach an impasse in our careers that impacts our lives and livelihood. The current economic crisis has certainly exacerbated this situation for many of us. You may be nervous ...
Going Solo
By Sandra W. Evans · 10 years ago
In the movie In Good Company a veteran ad executive played by Dennis Quaid deals with major changes in his career after his firm is acquired. In the movie his character goes from being the ...