Author's articles
Eight Suggestions for Entrepreneurs in a Poor Economy
By Willy Gissen · 12 years ago
In today’s economy, many smaller companies are feeling the pressure to maintain their viability with clients and the overall success of their organization. Even established firms are feeling the increased competition and looking for ways ...
Eight Ways to Motivate Your Clients, Your Vendors and Yourself
By Willy Gissen · 12 years ago
1. Learn how to handle money in a trusting manner.
For small-to-medium jobs, I like to pay my vendors in advance. After receiving the full check in the mail, they become more conscientious, more willing ...
Eight Benchmarks to Measure Online Progress
By Willy Gissen · 13 years ago
As public relations expands into the three key areas of social media, search engine marketing and web site development, and, as many clients become overwhelmed by the fast-paced changes in all these areas, the measurement ...
Eight Advanced Twitter Programs
By Willy Gissen · 13 years ago
More than any other social media site, a plethora of programs have sprung up to support Twitter, and they are constantly evolving. Social media professionals and businesses exploring publicity in the online world (and every ...
Eight Uses for Google’s Webmaster Tools
By Willy Gissen · 13 years ago
A lot of people know about Google Analytics, but Google’s other major web-site support program, Webmaster Tools, can be even more useful. Despite the intimidating name, Google’s Webmaster Tools is a user-friendly program designed to ...
Eight Software Secrets
By Willy Gissen · 13 years ago
There are several user-friendly software programs known only to a select few but still powerful enough to significantly improve your capabilities and productivity. Here are my favorites.
1) Color Cop
This program lets you match ...
10 Techniques for Pitching Industry Trade Publications
By Willy Gissen · 13 years ago
Publishing an article in a national trade publication can present a daunting challenge, especially if the magazine’s circulation means you are competing against many other submissions. Here are some useful techniques to help you succeed ...
10 Steps to Drafting an Effective Press Release
By Willy Gissen · 14 years ago
Creating an effective press release represents one of the most fundamental elements of any public relations program, and there are several basic rules to help you write one.
1) Choose a newsworthy topic.
The emphasis ...