Author's articles

The Political Environment - as the Public Sees It
By Wade Baffa · 8 years ago
With a media saturated environment and the accessibility to technology, it makes it challenging for a politician to hide; in fact, it’s impossible. Politics in the media includes news stories, opinion pieces, propaganda ads, and ...
Facts About the Benefits of SBA 504 Loans for American Small Businesses
By Robert Deigh · 8 years ago
• The National Association of Development Companies (NADCO) is the trade association for the nation's 270 Certified Development Companies (CDCs). CDCs are certified by the U.S. Small Business Administration (SBA) to provide financing to small ...
The Effects of Negative Advertising in Politics: Can Negative Advertising have a Positive Influence for Your Candidate?
By Wade Baffa · 8 years ago
There are two sayings that some marketers and some publicists believe in, "any publicity is good publicity," and "there’s no such thing as bad publicity." Well, easy for them to say because they typically are ...
Political Advertising – "The Game Changers"
By Wade Baffa · 8 years ago
With elections just around the corner, Advertising Age published a great article outlining "The Top 10 Game-Changing Political Ads of All Time." What made these ads memorable and why were they "game changers"? Advertisements like ...
Get to Know Your Voters and Give Them a Chance to Know You
By Wade Baffa · 8 years ago
How many people do you think really know their local politicians? Better yet, how many people can name the offices? It’s alarming to realize just how few people know who is in charge of deciding ...
Political Video Marketing with YouTube
By Wade Baffa · 8 years ago
The way we watch the news has forever changed with the internet, and more specifically with YouTube. Year after year, more people are turning in to the on-line world for news coverage. It seems like ...
Political Buzz Marketing: The Word-of-Mouth Campaign
By Wade Baffa · 8 years ago
In the wake of technology and the internet, the way we communicate has completely transformed. No longer are we picking up the phone, writing letters or even reading the paper. If we want to talk ...
How to Mount a Radar Detector
By Rick Savoia · 8 years ago
You've just purchased your first radar detector and you are about to mount it in your car. The installation instructions sound easy: stick the mount on the windshield and attach the radar detector. Plug in ...
The Benefits of Creating Custom Wristbands
By Leona Chavez · 8 years ago
If you’re planning an event, you’ve probably already got plenty of things on your mind. Choosing a venue, scheduling, catering, and access control are all areas that must be considered by any event planner or ...
Custom Wristbands Meet Smart phones – QR Code Wristbands Debut
By Leona Chavez · 8 years ago
You have probably seen them around – little barcodes popping up in surprising places, at your local coffee shop, in magazines, on flyers and coupons, even on badges and articles of clothing. For those with ...
Dear Politicians – Don’t be Anti-Social: We Need to Know You!
By Wade Baffa · 8 years ago
When it comes to voting for city elections, most people are "somewhat" informed about their local politicians. They are some of the same people who care about what happens in their city, are concerned about ...
Tough Questions Require Real Answers
By Wade Baffa · 9 years ago
It is amazing to me that when talking to political candidates, so many of them seem to be running for no other reason than someone they know said they should throw their name in the ...