Author's articles

Does Ezine Advertising Work?

By Homer Farey · 18 years ago

The straight answer is YES. It does work but not in the way that a lot of people try to make you think. If you think that you can put an advert in a newsletter ...

The Pencil Principle.

By Homer Farey · 18 years ago

I was reading an article by Richard Adams regarding the ‘Pencil Principle,’ In short, what he is saying is that the success of the humble pencil is due to the fact that it does just ...

Only Five Percent.

By Homer Farey · 18 years ago

The basic reason for running a business on the internet is to make money without all the hassle of running a high street store with all the expenses that go with it. That does not ...

Key Words?

By Homer Farey · 18 years ago

KEY WORDS. What are keywords? Why do we need them? Keywords are the words or phrases that people use when searching for information on the internet. When composing a website or a blog it is ...

Don't Let Your Customers Get Away.

By Homer Farey · 18 years ago

These are the five things that I do to get the best from my customers. I deal in software products and ebooks that can be downloaded from the internet. The bulk of the orders that ...

Answer these questions honestly. Are you earning what you are worth?Can you meet all of your bills on time? Can you afford those little luxuries that make life worthwhile? Is your pension secure? Are you ...

Are Your Sales On The Up?

By Homer Farey · 19 years ago

Ask Yourself Some Questions. How good is your sales letter? The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking. If I ...

Traffic

By Homer Farey · 19 years ago

YOU NEED TRAFFIC. What do you mean by traffic? Traffic is the number of people who click on your site to see what you have to offer. To get traffic you have to let people ...