KEY WORDS.

What are keywords? Why do we need them? Keywords are the words or phrases that people use when searching for information on the internet.

When composing a website or a blog it is important that we list the appropriate keywords in the heading section so that people can easily find us.

If your website does not contain related keywords, surfers will not even know that your website exists. Make sure that the words and phrases that you list are relevant to your article.

The words and phrases should be those that a potential customer would use when searching for information that relates to your area of expertise.

Look at your new website through the eyes of a stranger. What search words or phrases would you use to find this site? Read the text to see if those particular words or phrases are there to be found. If your choice is contained in the headline, you have the best chance of success. If it is in the first chapter or in a sub headline and repeated further down the page, you are still on a winner.

If you can think up two or three more relevant search terms and incorporate them within your text in a natural manner, you are well on the way to creating a profitable website. Make sure that these keywords and phrases are listed in your keyword list in the header of your website. This is where the search engines will be looking.

Not everyone restricts themselves to a single word when making a search. Phrases of two, three or even four words are often used. These generally make for a much more detailed search and only if you have listed these short phrases within your keyword list will your particular website be found.

In order to achieve success your keyword list should contain terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

Ideally, you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines,

Markets that have thousands of sites, all competing for the same keywords and search terms, make it important that you try to discover one or two words or phrases that few others are listing.

You can bet that every one of the most popular keywords are listed on the vast majority of the websites in your genre. Use them by all means but also list some of the less popular more targeted ones that are aimed at a niche within your site as well. Words that the big boys would not bother with. They are all capable of bringing some traffic to your site.

So. How do you discover these more obscure keywords? There are tools on-line that are designed to help you to do just that. I like Keyword tumbler.com You give it a few relevant keywords or phrases and it will come up with loads of different variations. It will list variations that you would never have thought of on your own.

Another one that I like to use is: Digital point. you will find it at. .digitalpoint.com/tools/suggestion/ This is a keyword suggestion tool. - You enter a search phrase to see how often it's searched for, as well as getting suggestions for alternate (but similar) keywords. It will show you the results of your query determining which phrases are searched for most often.

Overture Keyword Tool is another very useful tool. After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. It will then provide a count that indicates the number of times the phrase has been searched on. /inventory.overture.com/d/searchinventory/suggestion/

‘Topword Tool’, will analyze a complete web page and counts keyword occurrences, as well as phrases, equal to or above the number set in the Minimum Occurrences setting. It supplies a list of keywords and phrases which are most likely to achieve the highest rankings on a major search engine.

The tool will also analyze your meta description, keyword and title tags and then, through colour coding, inform you of words and phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well. You will find it at: abakus-internet-marketing.de/tools/topword.html/

There are many other sites that will do a similar job. Most of them equally as well but with a slightly different slant. I am not saying that those that I have mentioned are better in any particular way. They are just the ones that I use on a regular basis. A quick search on Google will bring up quite a long list.

It is no use designing the most attractive website in the world if no one is going to find it or even know it is there. Keywords and phrases are the actual key to a profitable website, make sure that your website is the one that is easiest to find and gets the most hits.

That’s it for now. There is more to building a website than meets the eye. I just hope that I have given you a few useful hints.