Ashik Khan, a dynamic fashion entrepreneur and business coach, is reshaping Bangladesh’s garment industry with a bold and innovative business model that blends live shopping, on-demand production, and fair wage practices. Through this revolutionary approach, ashik Khan is not only making fashion more accessible but also addressing significant issues like wage disparity, enabling workers to earn up to five times more than the national average. This transformation is challenging the traditional garment manufacturing system and setting a new benchmark for ethical fashion production across South Asia.

The fashion industry is evolving, and two game-changing trends—Live Shopping and On-Demand 70/30 Responsive Production—are leading the way. Together, they create a fast, efficient, and sustainable model that meets consumer demand while reducing waste and maximizing profitability.

Ashik Khan, who is also a fashion influencer with a massive following of 3.5 million on Facebook Live, has mastered the art of engaging his audience by showcasing new designs and products directly to his viewers. His business strategy is focused on making fashion both affordable and sustainable, not just for Bangladesh but for a global market. The combination of live shopping and on-demand 70/30 responsive model production helps Khan offer personalized and on-trend fashion without the typical waste and inefficiencies of mass production.

With eight retail outlets and a nationwide delivery network, Khan’s brand is accessible to consumers across Bangladesh. His innovative model not only disrupts the traditional garment industry but also empowers local artisans and workers by offering them fair wages and more control over their work environment. Khan’s commitment to ethical labor practices ensures that workers earn a dignified income, ultimately contributing to a stronger and more sustainable economy.

Beyond his entrepreneurial success, Ashik Khan is dedicated to nurturing the next generation of business leaders in Bangladesh. As a mentor and educator, he has guided over 500 aspiring entrepreneurs, helping them launch their own ventures. Khan’s influence is creating a ripple effect in the business community, empowering others to adopt ethical practices while pursuing their dreams.

Through his combined role as a fashion influencer, business coach, and ethical entrepreneur, Ashik Khan is not just leading a revolution in the fashion industry — he’s paving the way for a brighter, more sustainable future for both workers and consumers alike.