Author's articles

Out of Home Advertising with College Bookstore Digital Screens

By Jeff R. Lamb · 13 years ago

College bookstores are a place of bustling activity throughout a school year, especially at the start of a new semester. Students continuously fill up the store looking for class books, supplies, and school apparel. If ...

Out of Home Advertising Opportunity - Sports Bar TV Network

By Jeff R. Lamb · 13 years ago

Sports bars are immensely popular in the United States, as fans of all teams flock to these locations to cheer on their favorite teams to victory. Glued to TV screens while eating bar food and ...

Advertising with Street Teams: Mobile Video Poles

By Jeff R. Lamb · 13 years ago

They are usually hard to miss. At crowded outdoor festivals and events they can be seen promoting their message or products. Even when stationed among the mishmash of vendors, booths and food stands they can ...

Minor League Baseball Scoreboard / Jumbotron for Out-of-Home Advertising

By Jeff R. Lamb · 13 years ago

People are going to ballparks to enjoy baseball in record numbers these days, and as the fan bases continue to grow, so too do the advertising opportunities. Out-of-home advertising is thriving in the sports world, ...

Alternative Advertising Spotlight: Semi Truck Advertising

By Jeff R. Lamb · 13 years ago

Advertisers are looking to influence millions of consumers each and every day, but stationary advertisements can often only reach a certain amount of people. Semi truck advertising is an alternative advertising outlet that is able ...

What Can Media Sellers Bring to Their Customers?

By Jeff R. · 13 years ago

This seems like a basic question that should be easy enough to answer, but have you really thought about it? Do you give your customers value without expectation? Value shouldn't be something added to your ...

Out of Home Advertising with Health Club Media

By Jeff R. Lamb · 13 years ago

Looking for an OOH advertising channel to reach the health-minded, mobile, and affluent demographic? Whether your message pertains to college students, seniors, mothers or business people, health club media provides many effective touch points for ...

OOH Media Product Spotlight - Airport Media

By Jeff R. Lamb · 13 years ago

Reaching the elusive on-the-go consumer is easy with airport media. Depending on the market, time of year and placement, you can build a targeted out of home advertising campaign to reach frequent business travelers, vacationing ...

Alternative Advertising Strategies at the Gas Pump

By Jeff R. Lamb · 13 years ago

Gas pumps provide many great OOH opportunities to reach consumers. The progression of advertising displays has evolved very quickly; it began with the gas topper at the pump, then with the gas pump handle itself, ...

Out of Home Advertising Spotlight -- Truckside Advertising

By Jeff R. Lamb · 14 years ago

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns. For ...

Outdoor Advertising with Digital Video Media Networks

By Jeff R. Lamb · 14 years ago

Many different types of digital advertising products exist in the out-of-home arena. In fact, almost every out of home advertising (OOH) category has some form of digital products available. Capable of reaching audiences with multiple ...

Beyond Billboards -- Wallscapes Capture Attention

By Jeff R. · 14 years ago

Driving down the strip in Las Vegas, there is an abundance of activity that can grab the eye. Distractions and colorful details are everywhere you look -- day or night. The vast majority of these ...

Media Fragmentation is a Good Thing for Alternative Advertising

By Jeff R. Lamb · 14 years ago

I want to take a moment to offer some thoughts, suggestions and interesting facts about how -- as buyers, planners and other managers of the media mix -- we may leverage the new-found wealth of ...